Head of Growth Creatives

This role is a unique opportunity to lead and scale a high‑impact creative function focused on performance marketing across multiple digital channels. You will take full ownership of creative strategy, transforming brand positioning into compelling, conversion‑driven campaigns. Operating in a fast‑paced, fully remote environment, you’ll collaborate closely with media buyers, marketers, and creators to deliver high‑performing assets at scale. The position combines strategic thinking with hands‑on execution, requiring a deep understanding of audience behavior, platform trends, and creative testing. You will drive innovation through data‑backed insights while building efficient production systems that enable rapid experimentation. This is an ideal role for a creative leader who thrives on performance, iteration, and measurable growth outcomes.

Accountabilities

• Define and lead the overall performance creative strategy across channels such as Meta, TikTok, YouTube, display, and affiliate networks
• Establish audience segments, messaging frameworks, value propositions, and creative angles that maximize engagement and conversion
• Build and optimize a scalable creative production pipeline, including briefing, storyboarding, content sourcing, editing workflows, and localization
• Oversee and execute structured creative testing strategies, including experimentation with formats, hooks, CTAs, and landing page variations
• Analyze performance data (CTR, CVR, CPA, ROAS, engagement metrics) to generate insights and continuously refine creative output
• Collaborate with media buying teams to align creative strategy with budget allocation and campaign goals
• Ensure brand consistency and compliance standards across all performance‑driven campaigns
• Lead, mentor, and manage internal teams, external agencies, and creator networks to deliver high‑quality creative assets
• Integrate feedback loops from user research, surveys, and social listening to inform new concepts and iterations

Requirements

• 5+ years of experience in performance creative, digital advertising, or growth marketing roles
• Proven track record of developing high‑performing direct‑response creatives across major paid channels
• Strong understanding of platform‑native content trends, storytelling techniques, and audience engagement strategies
• Hands‑on experience in creative concepting, scripting, and rapid iteration of marketing assets
• Ability to translate brand voice and creative ideas into measurable business outcomes
• Experience managing cross‑functional creative teams and collaborating with external partners or agencies
• Strong analytical mindset with the ability to interpret performance data and optimize accordingly
• Excellent communication and leadership skills in a remote, global work environment
• Bachelor’s degree or equivalent practical experience

Benefits

• Fully remote, global work opportunity with flexible location
• Competitive compensation aligned with experience and impact
• Opportunity to work as an independent contractor in a fast‑growing environment
• Exposure to global campaigns and diverse digital marketing channels
• High level of ownership and autonomy in shaping creative strategy
• Collaborative and innovative team culture focused on performance and growth
• Opportunities for continuous learning and professional development