Head of Growth Creatives

This role is a unique opportunity to lead and scale a high-impact creative function focused on performance marketing across multiple digital channels. You will take full ownership of creative strategy, transforming brand positioning into compelling, conversion-driven campaigns. Operating in a fast-paced, fully remote environment, you’ll collaborate closely with media buyers, marketers, and creators to deliver high-performing assets at scale. The position combines strategic thinking with hands-on execution, requiring a deep understanding of audience behavior, platform trends, and creative testing. You will drive innovation through data-backed insights while building efficient production systems that enable rapid experimentation. This is an ideal role for a creative leader who thrives on performance, iteration, and measurable growth outcomes.

Accountabilities:

• Define and lead the overall performance creative strategy across channels such as Meta, TikTok, YouTube, display, and affiliate networks
• Establish audience segments, messaging frameworks, value propositions, and creative angles that maximize engagement and conversion
• Build and optimize a scalable creative production pipeline, including briefing, storyboarding, content sourcing, editing workflows, and localization
• Oversee and execute structured creative testing strategies, including experimentation with formats, hooks, CTAs, and landing page variations
• Analyze performance data (CTR, CVR, CPA, ROAS, engagement metrics) to generate insights and continuously refine creative output
• Collaborate with media buying teams to align creative strategy with budget allocation and campaign goals
• Ensure brand consistency and compliance standards across all performance-driven campaigns
• Lead, mentor, and manage internal teams, external agencies, and creator networks to deliver high-quality creative assets
• Integrate feedback loops from user research, surveys, and social listening to inform new concepts and iterations

Requirements:

• 5+ years of experience in performance creative, digital advertising, or growth marketing roles
• Proven track record of developing high-performing direct-response creatives across major paid channels
• Strong understanding of platform-native content trends, storytelling techniques, and audience engagement strategies
• Hands-on experience in creative concepting, scripting, and rapid iteration of marketing assets
• Ability to translate brand voice and creative ideas into measurable business outcomes
• Experience managing cross-functional creative teams and collaborating with external partners or agencies
• Strong analytical mindset with the ability to interpret performance data and optimize accordingly
• Excellent communication and leadership skills in a remote, global work environment
• Bachelor’s degree or equivalent practical experience

Benefits:

• Fully remote, global work opportunity with flexible location
• Competitive compensation aligned with experience and impact
• Opportunity to work as an independent contractor in a fast-growing environment
• Exposure to global campaigns and diverse digital marketing channels
• High level of ownership and autonomy in shaping creative strategy
• Collaborative and innovative team culture focused on performance and growth
• Opportunities for continuous learning and professional development