Growth Marketer - focus Build & CRM

The role

You will own the marketing automation backbone and build new acquisition levers.

On the ops side, you run HubSpot, lead scoring, nurturing, tracking and attribution, ensuring leads get the right timing. On the build side, you invent next: AI‑powered tools, marketplace experiments, outbound enrichment, Free‑to‑Paid activation flows.

You build the right tools, craft the right experience, and align with our DNA. You help build the ops and automation foundation for international expansion. Expect to use AI tools daily.

Organisation

• Report to the Head of Marketing.
• Join a Marketing team of 8, including two other Growth Marketers.
• Daily collaboration with Sales, Ops, Product and Content teams.
• Hybrid position, located in Paris or Marseille office.

Responsibilities

Marketing Ops & CRM

• Own the HubSpot marketing stack: lead scoring, workflows, automations and reporting.
• Build and operate the nurturing engine: lead routing, lifecycle stages and sequences for the right audience and message.
• Ensure reliable end‑to‑end tracking and attribution from lead source to customer.

New Acquisition Levers

• Build and ship new acquisition experiments: AI‑powered tools, marketplace, satellite website, programmatic approaches.
• Define positioning, messaging and go‑to‑market for each new lever.
• Move fast from idea to MVP using low‑code, no‑code and AI.

Outbound & Nurturing

• Contribute to outbound acquisition: contact enrichment, scraping, auto‑BDR workflows.
• Build and optimise nurturing flows to improve lead‑to‑trial and Free‑to‑Paid conversion.

Profile

Required Skills and Qualifications

• 3–7 years of experience in marketing ops, RevOps, growth marketing or marketing automation, in SaaS or tech.
• CRM power user: automation, lead scoring, workflow design, pipeline management, full ownership of the stack. HubSpot is a plus.
• Experience with tracking and attribution: UTM management, Google Analytics or similar, funnel analysis.
• Strong analytical skills: track funnel performance and spot bottlenecks through data.
• AI early adopter: used AI on concrete use cases, portfolio available, constantly testing new tools.
• Hands‑on with low‑code/no‑code tools: Zapier, Retool, Make, Claude Code, Lovable or equivalent.
• Build and ship things, not just design processes.
• Fluent in French and English (written and spoken). Spanish or Italian is a plus.

Desired Traits

• Builder at heart.
• Problem‑solver.
• Analytical and data‑driven.
• Autonomous.
• Culture of efficiency.
• Collaborative.
• Curious and coachable.

Salary

45K–70K€ depending on experience.

What if I don't match all these criteria?

Not ticking every box is OK: it means you'll have room to learn and grow at AssoConnect. If you think you can be a great match, we are interested in hearing from you!