Brand Manager of West EU

Brand Manager of West EU

You will be building the GAC brand from the ground up in West EU, reporting directly to the West EU GM.

Key Responsibilities

1 Brand Strategy & Positioning

• Develop and execute comprehensive brand strategies aligned with corporate objectives
• Define brand positioning, value proposition, and messaging framework
• Ensure brand consistency across all touchpoints (online and offline)

2 Integrated Marketing Campaigns

• Lead integrated marketing campaigns for product launches and brand-building initiatives
• Coordinate ATL/BTL activities, digital marketing, media planning, and PR strategies
• Manage creative agencies and external partners to deliver high-impact campaigns

3 Product Launch & Go-To-Market (GTM)

• Collaborate with Product, Sales, and Regional teams to develop launch strategies
• Oversee branding materials, communication toolkits, and launch events
• Ensure alignment between global strategy and local execution

4 Brand Performance & Market Analysis

• Monitor brand health metrics (awareness, consideration, preference, NPS)
• Conduct market research and competitor analysis
• Use consumer insights and data analytics to optimize brand strategies

5 Budget & Stakeholder Management

• Manage brand marketing budget and ROI trackingAlign cross-functional teams to ensure consistent brand storytelling
• Present strategic updates to senior leadership

What You Bring

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years of brand management or marketing experience (automotive experience preferred)
• Strong understanding of brand building and integrated marketing communications
• Proven track record in managing large-scale campaigns
• Strong analytical and strategic thinking skills
• Fluent in English, French.
• Experience in EV or smart mobility sector
• Experience working in global or multi-market environments
• Strong agency management experience
• Familiarity with digital marketing tools and data analytics platforms.

What We Offer

• Ambitious employer; we only want the best for you
• Fast career track like only a few other companies can match
• Competitive salary and excellent bonus structure (above market); we strongly believe and live by ownership and meritocracy
• Additional benefits according to local markets

Location: GAC Europe, Amsterdam

Contact: