Head of Marketing Automotive - Icaur F/M

Chery Automobile Co., Ltd., the third‑largest Chinese automobile exporter, is accelerating its strategic expansion across Europe.

In France, Chery is preparing the launch and development of its brands Omoda and Jaecoo through its own distribution network. In parallel, recruitment is also underway to support additional group brands, including Lepas and Chery, iCaur , as part of Chery’s broader European growth strategy.

Present in more than 100 countries, the Group has sold over 17 million vehicles globally and reached 2.6 million units in 2024, including 1.14 million exports.

To support this rapid expansion, Omoda & Jaecoo Automobile France is building a strong local organization to ensure sustainable growth and brand establishment in the French market.

Courbevoie, France

Head of Marketing – iCaur (F/M)

Role Purpose

The Head of Marketing is responsible for defining and executing the brand and marketing strategy in France, ensuring strong market positioning, brand consistency, and business impact.

This role acts as the brand owner in the local market, bridging Group strategy and local execution while supporting commercial performance and customer experience excellence.

Key Responsibilities

1. Brand Strategy & Positioning

• Define and implement the brand strategy aligned with Group vision and business objectives.
• Establish clear brand positioning, messaging framework, and target audience segmentation.
• Develop a coherent brand architecture across products, channels, and customer touchpoints.
• Ensure differentiation within the competitive European automotive landscape.

2. Brand Identity & Governance

• Define and maintain brand guidelines (visual identity, tone of voice, storytelling).
• Act as the guardian of brand consistency across all internal teams and external partners.
• Ensure local adaptation while preserving global brand integrity.
• Implement governance processes to secure brand compliance across network and communications.

3. Marketing Activation & Communication

• Lead integrated marketing campaigns including product launches, brand awareness, and corporate communication.
• Coordinate digital marketing, PR, social media, events, and content strategy.
• Validate key creative outputs and ensure alignment with brand positioning.
• Drive innovative marketing initiatives adapted to European consumer expectations.

4. Cross‑Functional Collaboration

• Partner closely with Product, Sales, Dealer Network, After‑Sales, and Sales Operations.
• Ensure brand consistency across customer journey and retail experience.
• Contribute to go‑to‑market strategies and commercial activation plans.

5. Agency & Budget Management

• Select, brief, and manage creative, media, PR, and branding agencies.
• Manage marketing budgets and ensure efficient resource allocation.
• Monitor ROI and campaign effectiveness.

6. Brand Performance & Market Intelligence

• Define and track brand KPIs (awareness, perception, engagement, lead impact).
• Conduct market analysis, consumer insights, and competitive benchmarking.
• Continuously optimise strategy based on performance data and market evolution.

Profile & Qualifications

• Master’s degree in Marketing, Business Administration, or related field.
• Minimum 10+ years of solid marketing experience, ideally within automotive or premium consumer brands.
• Proven experience in brand building and market launch environments.
• Strong understanding of European market dynamics.
• Experience working in international or multicultural organizations.
• Leadership capability with strong stakeholder management skills.
• Fluent in English; French proficiency required.

Additional Information

The responsibilities described above are not exhaustive and may evolve depending on organizational needs and company development.

Candidate data is processed confidentially for recruitment purposes only and retained for up to 24 months. Rights may be exercised by contacting