Sales Director

We are partnering with a well-established, international engineering company to appoint a Sales Director to lead its French business.

This is a senior, commercially driven leadership role within a financially stable, privately owned organisation with a strong international presence and a reputation for high-quality, application-driven electronic products.

The position offers the opportunity to take ownership of a national business, combining hands‑on sales leadership with broader responsibility for team performance, market development, and overall business growth.

The Role

This is a Sales Director role first and foremost, with full responsibility for driving revenue growth in France.

While the position carries Managing Director scope internally, the primary focus is on business development, design‑in sales, and commercial execution. The successful candidate will be expected to lead from the front, remaining actively engaged with customers, partners, and key opportunities.

The role is ideally suited to a commercially strong, technically credible leader who is comfortable operating in a design‑in‑led sales environment and can balance individual contribution with team leadership.

Key Responsibilities

Sales Leadership & Business Development

• Drive revenue growth across the French market through direct customer engagement and new business development
• Build, develop, and convert a strong pipeline of design‑in opportunities
• Expand relationships with distribution partners and key OEM customers
• Identify and develop new market opportunities and application areas
• Personally lead key customer engagements, negotiations, and strategic opportunities

Technical & Design‑In Engagement

• Operate credibly in technical‑commercial discussions, particularly around power conversion and electronic component applications
• Support design‑in activity with customers, ensuring early specification into development programmes
• Work closely with FAEs and technical teams to support complex sales cycles
• Maintain a strong understanding of market trends, applications, and competitive positioning
• Lead, coach, and develop a small, high‑impact commercial team
• Drive a proactive sales culture with clear expectations around customer activity and pipeline development
• Improve CRM discipline, forecasting accuracy, and overall sales execution
• Support the development of inside sales and field sales capability

Business Responsibility

• Take ownership of local business performance, including forecasting, budgeting, and target delivery
• Align local commercial strategy with wider group objectives
• Contribute to local marketing and demand generation activities
• Help shape the future structure and growth of the French business

Candidate Profile

We are looking for a hands‑on Sales Director with strong technical‑commercial credibility and a proven track record in design‑in‑led environments.

Must‑Have Experience

• Proven experience in technical B2B sales within electronic components, power electronics, or a closely related field
• Strong understanding of the design‑in process and long‑cycle technical sales environments
• Experience working with both distribution partners and direct OEM customers
• Track record of driving revenue growth and winning new business
• Experience leading sales teams while remaining personally active in front of customers
• Fluency in French and English
• Experience in power electronics, power supplies, or AC‑DC / DC‑DC environments
• Exposure to adjacent areas such as power semiconductors or active electronic components
• Existing network within relevant industrial sectors in France

About the Opportunity

• Join a long‑established, privately owned business with strong financial stability and international reach
• Take ownership of the French market and play a key role in its growth
• Operate with real autonomy while being supported by an experienced international organisation
• Be part of a company with a strong engineering heritage and high‑quality product portfolio
• Work in a growth‑focused environment with long‑term investment in the business

Location & Working Model

• Based in the Paris region (office in the Bercy area of Paris)
• Hybrid working model with regular office presence expected (typically 2–3 days per week)
• Regular travel across France, with some international travel

Why This Role?

This is an opportunity for a commercially strong Sales Director to take ownership of a national business, combining hands‑on sales activity with leadership responsibility. The role offers the chance to directly impact growth, build a high‑performing team, and shape the future direction of the French operation within a well‑established and supportive organisation.

INTERESTED?

We are committed to submitting suitable candidates for this vacancy to our client ASAP for more information, contact Glane Raquidan at PER Recruitment or send your CV to .