Performance Marketing Lead

Amplify Outbound Performance

By end of 2026, 200 local authorities rely on Vizzia to keep their streets clean and safe. By 2026 that number will reach 450 . Getting there is not just a sales challenge; it’s an acquisition challenge.

Context

99% of our pipeline comes from outbound. It works, but it doesn’t scale. You’ll join Vizzia to fix that: build the inbound engine from scratch, sharpen our outbound performance, and reach a 70/30 pipeline balance that generates a predictable, reliable flow of qualified leads.

Performance Marketing doesn’t yet exist at Vizzia. You’ll be creating a team and reporting directly to our CMO , working closely with the BDR Manager, Sales, RevOps, and Brand & Content. The foundations you lay in the first year will shape how Vizzia acquires customers for the next decade.

Your mission: build the acquisition engine and make it run.

What You’ll Do:

• Build the Inbound Engine from Scratch
• Turn attention into qualified leads at scale, from day one.
• Design and execute the first acquisition campaigns across LinkedIn Ads, Google Ads, and other channels: test fast, kill what doesn’t work, scale what does.
• Set up lead capture mechanics: landing pages, forms, lead magnets, webinars.
• Connect everything to HubSpot for clean attribution and end‑to‑end tracking.
• Run A/B tests continuously: audience optimization, message testing, budget allocation.
• Amplify Outbound Performance by working side by side with the BDR Manager to make outbound sharper and more efficient.
• Co‑build outreach sequences and messaging with the BDR team (copywriting, timing, channel selection).
• Identify buying signals and trigger events (RFPs, local government elections, news).
• Orchestrate ABM campaigns on strategic accounts.
• Build synergies between paid, content, and outreach: one campaign, one system, no silos.
• Own performance and attribution: define and track the right KPIs, build and maintain weekly performance dashboards for you and leadership, analyze performance by channel, segment, and message to make smart investment decisions, document learnings and build Vizzia’s acquisition memory.
• Set the Foundations for Scale: structure for growth, not just for today.
• Build and maintain the martech stack around HubSpot (automation, lead scoring, nurturing).
• Write the playbooks: what works, how to replicate it, how to improve it.
• Set up qualification and handoff processes with the Sales team.
• Prepare the ground for a performance team that will grow with Vizzia.

How We Measure Your Impact

6‑month target : 30 engaged leads per month.

Beyond volume, your impact is measured on quality: opportunity conversion rate, acquisition cost, and contribution to the sales pipeline. You own the top of the funnel – but you think all the way to closing.

Who You Are

• 5+ years in acquisition, demand gen, or growth – B2B, complex sales cycles, multi‑stakeholder.
• You’ve built from scratch, not just optimized. You know what zero‑to‑one feels like.
• Fluent in HubSpot, comfortable with paid acquisition, experienced in ABM end‑to‑end.
• Not a pure paid profile – you think strategy, targeting, message, conversion.
• Data‑driven: decisions from numbers, learnings documented, next test starts smarter.
• Scrappy and rigorous: fast tests, clear documentation, no waiting for perfect conditions.
• Owner mindset: this is your domain, end to end. You don’t wait for instructions.
• Creative: you test angles and formats others don’t. You invent playbooks, not copy them.
• Strong collaborator: BDRs, Sales, Content – acquisition is a team sport.

❌ What You Are Not

• A media buyer who just pushes budgets.
• A brand marketer – your obsession is leads, not impressions.
• A theorist – slides come after conversions.
• A solo player – you work in tight sync with the rest of the GTM team.

Why this role matters now

Vizzia has proven product‑market fit with 200+ local authorities. Outbound got us here. To double and triple, we need a predictable, scalable acquisition engine. You build it from scratch, with budgets tied to results and direct impact on the company’s trajectory.

Hiring process

• Screening call (30 min)
• Call with the CMO (30 min)
• Case study & presentation (1h)
• Team fit interview
• Welcome aboard