Performance Marketing Lead

Context

200 local authorities rely on Vizzia to keep their streets clean and safe. By end of 2026, that number will be 450 . Getting there isn't just a sales challenge. It's an acquisition challenge .

Today, 99% of our pipeline comes from outbound . It works. But it doesn't scale. You're joining Vizzia to fix that: build the inbound engine from scratch , sharpen our outbound performance , and reach a 70/30 pipeline balance that generates a predictable, reliable flow of qualified leads.

Performance Marketing doesn't exist yet at Vizzia. You won't be joining a team. You'll be creating one. You'll report directly to our CMO , and work closely with the BDR Manager, Sales, RevOps, and Brand & Content . The foundations you lay in the first year will shape how Vizzia acquires customers for the next decade.

Your mission: build the acquisition engine and make it run.

What You'll Do:

1. Build the Inbound Engine from Scratch

Turn attention into qualified leads, at scale, from day one.

• Design and execute the first acquisition campaigns across LinkedIn Ads, Google Ads , and other channels: test fast, kill what doesn't work, scale what does
• Set up lead capture mechanics : landing pages, forms, lead magnets, webinars
• Connect everything to HubSpot for clean attribution and end-to-end tracking
• Run A/B tests continuously: audience optimization, message testing, budget allocation

2. Amplify Outbound Performance

Work side by side with the BDR Manager to make outbound sharper and more efficient.

• Co-build outreach sequences and messaging with the BDR team (copywriting, timing, channel selection)
• Identify buying signals and trigger events (RFPs, local government elections, news)
• Orchestrate ABM campaigns on strategic accounts
• Build synergies between paid, content, and outreach : one campaign, one system, no silos

3. Own Performance and Attribution

You don't just launch campaigns. You build a measurable, optimizable system.

• Define and track the right KPIs : cost per lead, conversion rates by stage, pipeline contribution
• Build and maintain weekly performance dashboards for you and for leadership
• Analyze performance by channel, segment, and message to make smart investment decisions
• Document learnings and build Vizzia's acquisition memory

4. Set the Foundations for Scale

Structure for growth, not just for today.

• Build and maintain the martech stack around HubSpot (automation, lead scoring, nurturing)
• Write the playbooks : what works, how to replicate it, how to improve it
• Set up qualification and handoff processes with the Sales team
• Prepare the ground for a performance team that will grow with Vizzia

How We Measure Your Impact

6-month target: 30 engaged leads per month.

Beyond volume, your impact is measured on quality: opportunity conversion rate, acquisition cost, and contribution to the sales pipeline. You own the top of the funnel - but you think all the way to closing.

Who You Are:

• 5+ years in acquisition, demand gen, or growth - B2B , complex sales cycles, multi-stakeholder
• You've built from scratch , not just optimized. You know what zero-to-one feels like
• Fluent in HubSpot , comfortable with paid acquisition , experienced in ABM end-to-end
• Not a pure paid profile - you think strategy, targeting, message, conversion
• Data-driven : decisions from numbers, learnings documented, next test starts smarter
• Scrappy and rigorous : fast tests, clear documentation, no waiting for perfect conditions
• Owner mindset : this is your domain, end to end. You don't wait for instructions
• Creative : you test angles and formats others don't. You invent playbooks, not copy them
• Strong collaborator : BDRs, Sales, Content - acquisition is a team sport

❌ What you are not

• A media buyer who just pushes budgets
• A brand marketer - your obsession is leads, not impressions
• A theorist - slides come after conversions
• A solo player - you work in tight sync with the rest of the GTM team

Why this role matters now

Vizzia has proven product-market fit with 200+ local authorities. Outbound got us here. To double and triple, we need a predictable, scalable acquisition engine . You build it from scratch, with budgets tied to results and direct impact on the company’s trajectory.

Benefits

• Hybrid work
• “Contrat cadre” and RTT (between 8-12 per year depending on the number of public holidays in the current year)
• A Mac or PC depending on your preferences
• BSPCE
• 60% coverage of meal vouchers worth €9 per worked day