Paid Media Specialist

Paid Media Specialist

• Full-time position - 35 hours/week
• Based in Lyon, France

About Upfluence

Upfluence develops and sells an influencer marketing software worldwide. Our software allows brands and agencies to identify and contact millions of social influencers and bloggers at scale, as well as manage and analyze their influencer marketing campaigns. Since the launch of the software in October 2016, the company has shown an impressive growth rate and we are looking to expand even more. Our team is international and ever-growing, distributed between our offices in NYC, Los Angeles, Mexico, Madrid and Lyon.

What we expect from you

As a Paid Media Specialist, you will be responsible for executing and optimizing paid acquisition campaigns across multiple platforms while continuously improving performance through testing and experimentation. This role is for someone who already works daily with paid media platforms and understands how they function in practice. You should already have hands‑on experience launching campaigns, optimizing performance, and analyzing results.

We are not looking for a generalist marketer who briefly experimented with ads. Paid acquisition should already be a core part of your expertise. You should be someone who follows platform updates, tests new formats, and understands how creative, targeting, and funnel performance work together to drive results.

Your responsibilities will include:

• Paid Acquisition Strategy: Own the strategy and performance of paid acquisition across channels including Search Ads (Google, Bing,…), Social Ads (LinkedIn, Meta, TikTok, Youtube,… ) and other paid channels (LLM ads, communities, events,…) to drive qualified demand.
• Creative Performance Optimization: Lead, along with the design team, the development and testing of ad creatives, messaging angles, and formats that improve CTR, ROI, and conversions, according to best practices and trends.
• Growth Experimentation: Build and execute structured testing frameworks across channels, audiences, creatives, and landing pages to unlock new acquisition opportunities.
• Funnel and Performance Analysis: Analyze the full acquisition funnel from impression to revenue to identify bottlenecks and improve conversion performance.
• Channel Expansion: Identify and launch new acquisition opportunities including partnerships, creator collaborations, media buys, and emerging advertising platforms.

This job is for you if:

• You have a minimum 3 years of hands‑on paid media experience (outside internships), ideally in B2B SaaS or a performance‑driven agency environment.
• You have personally managed paid campaigns, not just supported them.
• You are experienced with ad platforms such as Google, LinkedIn, Meta, and TikTok.
• You understand how creative and content influence campaign performance.
• You are analytical and comfortable working with campaign data and performance metrics.
• You follow changes in ad platforms and enjoy testing new strategies.
• You are fluent in English, as we primarily operate in the US market.

What we have to offer

• Be part of a fast‑growing start‑up, with a young and inspiring team.
• Evolve in a stimulating and challenging environment with autonomy.
• A mixed and international (20+ different nationalities) team.
• Incredible offices in the city of Gastronomy: Lyon.
• 100% of public transportation reimbursed.
• Partial remote‑friendly policy.

Sounds like the perfect opportunity? Join our team and apply now!

Upfluence is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Version française

• CDI – 35h / semaine
• Basé à Lyon, France

À propos d’Upfluence

Upfluence développe et commercialise un logiciel de marketing d’influence utilisé dans le monde entier. Notre solution permet aux marques et aux agences d’identifier et de contacter des millions de créateurs à grande échelle, ainsi que de gérer et analyser leurs campagnes de marketing d’influence. Depuis le lancement du logiciel en octobre 2016, l’entreprise connaît une croissance impressionnante et continue d’accélérer. Notre équipe est internationale et en constante expansion, répartie entre nos bureaux de New York, Los Angeles, Mexico Madrid, et Lyon.

Nos attentes

En tant que Paid Media Specialist, tu seras responsable de l’exécution et de l’optimisation des campagnes d’acquisition payantes sur plusieurs plateformes tout en améliorant continuellement les performances grâce à des tests et expérimentations. Ce poste s’adresse à quelqu’un qui travaille déjà quotidiennement avec les plateformes publicitaires et qui comprend concrètement leur fonctionnement. Tu dois déjà avoir une expérience pratique dans le lancement de campagnes, leur optimisation et l’analyse des résultats.

Nous ne recherchons pas un profil généraliste qui aurait simplement expérimenté les ads ponctuellement. L’acquisition payante doit déjà faire partie intégrante de ton expertise. Tu suis les évolutions des plateformes, testes de nouveaux formats et comprends comment création, ciblage et performance du funnel travaillent ensemble pour générer des résultats.

Tes missions seront les suivantes :

• Gestion des campagnes paid : Lancer, gérer et optimiser des campagnes sur différentes plateformes telles que les Search Ads (Google, Bing…), les Social Ads (LinkedIn, Meta, TikTok, YouTube…) et d’autres canaux payants (LLM ads, communautés, événements…) afin de générer une demande qualifiée.
• Optimisation des créatifs publicitaires : Piloter, en collaboration avec l’équipe design, la création et le test de créatifs, messages et formats publicitaires permettant d’améliorer le CTR, l’engagement et les conversions.
• Expérimentation et tests : Mettre en place des expérimentations structurées sur les audiences, les créatifs, les stratégies d’enchères et les landing pages afin d’améliorer continuellement l’efficacité de l’acquisition.