Performance Marketing Specialist

Agency

Havas Thailand

Job Description

The Performance Marketing Specialist at Havas Media Thailand supports the planning, execution, and optimization of digital media campaigns across key performance channels, primarily Google Ads, Meta (Facebook & Instagram) and TikTok Ads. This role is hands‑on and execution-focused, working closely with other teams to deliver effective, data‑driven campaigns that meet client KPIs.

1. Campaign Execution & Optimization

• Develop, execute, and manage performance marketing campaigns across a range of digital channels including Google Ads, Meta (Facebook & Instagram), TikTok Ads, programmatic and other ad platforms.
• Collaborate with the media planner, account manager, and analytics teams to ensure campaign strategies and execution to align with client goals and are delivered on time and within budget.
• Lead keyword research, audience segmentation, and bid strategy to optimize performance across all channels.
• Monitor and analyse campaign performance data daily, making real‑time adjustments to improve results.

2. Reporting & Analysis

• Track campaign performance and prepare regular performance reports.
• Use data and insights to optimise campaigns for key performance indicators (KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
• Support post‑campaign analysis and recommendations for future improvements.
• Occasionally support client‑facing teams in presenting campaign results and provide technical explanation to clients.

3. Learning & Development

• Stay updated on platform updates, best practices, and new ad formats.
• Actively learn and apply performance marketing techniques under guidance from senior team members.

REQUIREMENTS

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–3 years of hands‑on experience managing digital marketing campaigns.
• Proficient in Google Ads and Meta Ads Manager (campaign setup, optimisation, and reporting).
• Experience in performance‑driven lead generation and e‑commerce campaigns is a plus.
• Basic experience with analytics tools such as Google Analytics.

WHY HAVAS THAILAND

Be part of a global agency network with strong local ambition, where media, creativity, and strategy work together to deliver meaningful growth for our clients.

Contract Type

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.