Display & Social Media Manager / Responsable Publicité Display & Réseaux Sociaux (CDD)

You may choose to display a cookie banner on the external site. You must specify the message in the cookie banner and may add a link to a relevant policy. If you are unfamiliar with these requirements, please seek the advice of legal counsel.**Stelleninhalte**We are looking for a experienced **Display & Paid Social Manager, in fixed-term contract,** capable of defining and leading the digital advertising strategy for the Group’s brands, ensuring campaign consistency across 10 corporate markets, ROI efficiency, and synergy with other marketing, creative, and e-commerce teams.**Key Responsibilities :** **Cross-Channel Strategy and Leadership**

• Define the Display, Paid Social, and SMO strategy across the Group in coordination with e-commerce, acquisition, marketing, product, finance, and local teams.
• Ensure campaign consistency across all digital channels (display, social, retargeting, VOL…) and alignment with business objectives and overall brand strategy.
• Define and manage the media roadmap, including activation planning, budget management, and prioritization to maximize ROAS.
• Oversee annual budget management and allocation, ensuring effective investment* across platforms and campaigns throughout the year.**Campaign Management and Performance**
• Supervise and optimize display, paid social, and SMO campaigns across multiple platforms (Meta, Linked

In, Tik

Tok, DV360, Criteo…).

• Lead Test & Learn initiatives, A/B tests, and new approaches to identify opportunities and maximize performance.
• Implement advanced KPI tracking and cross-channel dashboards, analyze performance, and produce actionable and scalable insights, with concrete recommendations and next steps to improve future campaigns.
• Share results and learnings with internal teams and local markets to increase visibility and strengthen the impact of campaigns Group-wide.**Cross-Channel and Brand Coordination**
• Ensure coherence and alignment of acquisition and communication strategies across all channels: display, social, PPC, CRM, and content marketing.
• Work with channel owners to harmonize messaging, creatives, and audiences while maximizing campaign synergies.
• Collaborate with the Brand / Creative / Content team to guarantee alignment with the overall brand strategy.
• Manage and mentor Display & Paid Social Specialists.
• Maintain relationships with external partners (agencies, Google, Meta, Criteo…) to optimize performance and integrate advertising innovations.**International and Local Collaboration**
• Serve as the main point of contact for local markets regarding campaign adaptation according to specific country needs.
• Share best practices and coordinate initiatives with local and international marketing teams.**Market Watch and Innovation**
• Monitor market trends, new platform features, and industry innovations to keep the Group at the forefront of display, paid social and SMO.
• Identify opportunities for automation, large-scale personalization, and data-driven optimization.**Candidate Profile** **Experience and Technical Skills**
• Minimum 5 years of experience in digital media, including 2-3 years in a management or coordination role overseeing display, paid social, and SMO campaigns.
• Proficiency in advertising platforms: Meta, Linked

In, Tik

Tok, Google Ads, DV360, Criteo.

• Expertise in data and analytics: GA4, attribution tools, advanced reporting, and cross- channel dashboards.
• Experience managing significant media budgets and optimizing ROI.
• Experience in cross-channel coordination with other marketing levers (search, email, content marketing).**Education :*
• Master’s degree (Bac+5) in Marketing, Digital, Communication, or equivalent.**Personal Qualities :**
• Strong leadership and ability to manage specialist profiles.
• Strategic vision and ability to translate business objectives into operational action plans.
• Excellent communication skills and ability to work with multiple stakeholders across international and local markets.
• Creativity, rigor, and strong organizational skills.* **Fluent in English**; additional European languages are a plus.
• Work in an international and innovative environment, with a direct impact on the Group’s digital strategy.
• Lead and develop talent in a stimulating and cross-functional context.
• Participate in high-visibility and innovative projects.
• Be part of a collaborative and supportive team with continuous learning opportunities.**Type of contract : CDD****From end of April until around mid December 2026****Position based in Paris (75017)****Europcar Mobility Group**Die Europcar Mobility Group ist ein globaler Mobilitätsanbieter mit 75 Jahren Erfahrung im Bereich Mobilitätsdienstleistungen und einer führenden Position in Europa. "We help to change the way you move" ist das, wofür wir stehen und was uns zusammenbringt.

Wir bieten Geschäfts- und Privatkunden eine breites Angebot an Autos und Transportern, sei es für ein paar Stunden, ein paar Tage, eine Woche, einen Monat oder länger, "on demand" oder im Abo. Dabei setzen wir auf eine Flotte von mehr als 250.000 Fahrzeugen, die mit der neuesten Technologie ausgestattet sind, darunter ein wachsender Anteil an Elektrofahrzeugen.

Unsere Marken sprechen unterschiedliche Bedürfnisse und Erwartungen an: Europcar - unser Premiumangebot –, und Goldcar – die smarte Alternative mit einem hervorragenden Preis-Leistungs-Verhältnis. Nicht zu vergessen Fox-Rent-A-Car, unser lokaler Champion in den USA. Die Zufriedenheit der Kunden steht im Mittelpunkt unserer Ambitionen und ihrer mehr als 8.000 Mitarbeiter, die dank eines starken Netzes in über 130 Ländern unsere Mobilitätsdienst-leistungen anbieten.

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