National Sales Manager - Industrial Components / Fastening Solutions

National Sales Manager - Industrial Components / Fastening Solutions

Location: Lyon, France with frequent travel across France.

Company Overview

Our client is a global manufacturer of high-precision fastening systems serving industrial, automotive, and engineered applications. The company operates internationally and is recognized for its strong engineering capabilities, reliable product quality, and long-term customer partnerships.

Position Summary

• The Sales Manager – France will have full responsibility for the French market, combining strategic leadership with hands‑on commercial execution.
• This role sits above the Technical Sales Representatives and acts as the commercial owner of France.
• Defining and executing the sales strategy.
• Leading and developing the field sales team.
• Driving new business growth and key accounts.
• Acting as the primary interface with HQ and international teams.

Key Responsibilities

• Define and execute the national sales strategy for France.
• Identify priority industries, regions, and target customers.
• Drive sustainable revenue growth with a strong focus on new business.
• Monitor market trends, competitor activity, and pricing dynamics.
• Lead, coach, and develop the Technical Sales Representatives in France.
• Set clear targets, KPIs, and performance expectations.
• Support reps in complex negotiations, key customer meetings, and technical discussions.
• Recruit additional sales talent as the business grows (in collaboration with HQ).
• Personally manage strategic key accounts and high‑potential prospects.
• Support large RFQs, framework agreements, and multi‑site customers.
• Build long‑term relationships with OEMs, Tier 1s, and industrial groups.
• Work closely with HQ sales management, product management, and engineering teams.
• Coordinate pricing, offers, and contract negotiations.
• Ensure CRM discipline, accurate forecasting, and reporting.
• Represent the company at industry events, trade fairs, and customer forums.
• Act as the senior commercial ambassador of the company in France.

Candidate Profile

• Proven experience in B2B technical sales leadership, ideally within: Industrial fasteners, Industrial components, Automotive or mechanical engineering environments.
• Prior experience as Sales Manager, Country Sales Manager, or Senior Sales Leader.
• Strong track record in new business development (hunter mindset) combined with team leadership.
• Comfortable managing remote field sales teams.
• Strong commercial acumen with the ability to balance strategy and hands‑on execution.
• Technically curious and capable of understanding engineered products and applications.
• Excellent communication and negotiation skills.
• Fluent in French & English. English: Professional working level (internal communication, reporting, training).
• Willingness to travel frequently across France.
• Valid driving licence required.

What’s on Offer

• Competitive base salary aligned with seniority and experience.
• Attractive variable bonus linked to team and individual performance.
• Company car.
• High level of autonomy and decision‑making authority.
• Direct impact on shaping and growing the French organization.
• Long‑term career opportunity within a stable, international group.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Sales and Business Development

Industries

Business Consulting and Services