Marketing Manager- International

Marketing Manager – International

Location: Paris officeScope: EME & SEAPACTeam: MarketingReports to: International Marketing Director

About tarte

tarte™ is the pioneer of high‑performance naturals™ and one of the fastest‑growing beauty brands in the U.S. Foundednearly 25years ago by CEO Maureen Kelly, tarte is built on a simple belief: beauty should deliverreal resultswithout compromise.

All products are cruelty‑free, formulated without the “icky” ingredients (parabens, mineral oil, phthalates, and more), and powered by naturally derived ingredients. The brand is 85% vegan, with 100% vegan skincare, and proudly the #1 concealer brand in the U.S.*tarteoperatesin over 20 countries in‑store and ships to 50+ countries worldwide.

The Role

tarte cosmetics is seeking an experienced International MarketingManagerwho willbe responsible forcollaborating with the Marketing Director to develop, drive&project manage 360 marketing programs for all new product launches & existing core heroes within the product portfolio. In partnership with the team, this role willassistin the execution of launch plans, implementation of strategic marketing initiatives,and creationof marketing assets & content. The ideal candidate is a self‑starter, agile, organized, and shouldpossessboth analyticaland creativeskills with the ability to work independently and cross‑functionally within the organization & with our Sephora retailer partners. Beauty experienceis highlypreferred.

Key Responsibilities:

• Drives the ideation,execution & project management of360° marketing plans for new launches by working cross-functionally with teams including Trade Marketing, Digital Marketing, PR, Social, Influencer, Education, Events& our Sephora retail partners.
• Develops & refines brand & product messaging, ensuring key messaging is consistent across all customer touchpoints and curated for each market
• Lead the localization of marketing copy, & education materials for the international landscape
• Develops clear & thoughtful creative briefs for content, trade & social media team to create best‑in‑class assets
• Drives & contributes to content creation process with clear feedback & strategic direction
• Lead the understanding, execution, and optimization of paid media campaigns (digital, social, retail media), in collaboration with internaland externalpartners.
• Support international retail, PR, influencer, and event initiatives
• Secure andoptimizemarketing support across Sephora channels (media, CRM, social, in‑store, digital).
• Support the developmentand activationof CRM strategies in partnership with Sephora, focused on recruitment, retention, and engagement.
• Manage international marketing calendars, timelines, and cross‑functional deliverables
• Analyzes sales data, industry trends, product reviews, and competitive research toidentifyactionable insight
• Manage international marketing calendars, timelines, and cross‑functional deliverables

Profile

• 5–7+ years of marketing experience, preferably in beauty, fashion, or consumer goods
• Proven experience managing international markets and go‑to‑market processes
• Strong project management and cross‑functional collaboration skills
• Strong understanding of paid media, performance marketing, and campaign optimization
• Experience ofworking closely with retail marketing teams, ideally Sephora
• Highly organized, detail‑oriented, and deadline‑driven
• Advancedproficiencyin Excel (analysis, tracking, reporting) and PowerPoint (clear, executive‑ready decks)
• Ability to balance global strategy with local market needs,and comfortable managing multiple markets simultaneously
• excellentcommunication skills, fluent in English (written and spoken)