Marketing Specialist

Overview

Local Marketing Specialist – France (Retail & Brand Activation)

Location: Paris & Inner Suburbs

We are looking for a Local Marketing Specialist to help grow brand visibility and customer engagement in the French market for a fast-growing international brand in the smart home / consumer technology sector.

This role sits at the crossroads of local marketing strategy, retail activation, PR, and communication . It is important to note that this is not a pure digital or performance marketing role; digital channels are used as a supporting tool within a broader, activation-led marketing scope.

Note: Profiles mainly focused on performance marketing, paid media, digital acquisition, or pure social media roles are not the best fit for this position.

Key Responsibilities

Local Marketing Strategy & Execution

• Build and execute the local marketing strategy and action plan in line with regional and group objectives.
• Develop and manage a local marketing calendar (product launches, promotions, key commercial moments).
• Manage local marketing budgets, including vendor invoicing and reimbursement processes.
• Track, analyse, and report on campaign and retail KPIs, sharing insights with regional stakeholders.
• Work cross-functionally with marketing, sales, and supply chain teams to ensure smooth execution.
• Report regularly to the Country Manager on project progress and performance.

Digital Marketing (Supporting Role)

• Contribute to local digital marketing activities, including website updates, content publishing, and basic analytics.
• Support social media execution as part of the overall marketing plan (not the core focus of the role).
• Design and execute channel marketing and retail activations with distributors, e-commerce, and retail partners (online and offline).
• Coordinate POS materials, in-store promotions, and branded items with key accounts and local suppliers.
• Support sales teams with marketing tools and content such as brochures, product highlights, and training materials.
• Conduct regular store visits, providing structured field feedback and reporting.

PR, Influence & Events

• Act as the main point of contact for PR agencies and media partners.
• Manage press releases, interviews, and media events.
• Coordinate influencer activations when relevant to key commercial moments.
• Organise and support trade shows, partner trainings, and customer events.

Content Quality & Brand Consistency

• Ensure content quality and brand consistency across partner platforms (product pages, banners, brand spaces).
• Maintain and update French website and app content, including translations and quality checks.
• Manage marketing assets (product sheets, videos, brochures) shared with partners and clients.

Candidate Profile

• Native French speaker with fluent English (spoken and written).
• Bachelor’s degree in Marketing, Communications, or Business .
• 5+ years’ experience in local, retail, or field marketing.
• Experience in high-tech, smart home, or consumer electronics is a strong advantage.
• Proven hands-on experience with retail activation, PR, POS, and events .
• Strong project and budget management skills.
• Comfortable using tools such as Canva or Photoshop, Google Analytics, Excel, and ChatGPT .
• Good knowledge of French marketing regulations and GDPR .
• Results-driven, customer-focused, and highly organised.
• Willing to work from home with regular in-person meetings and store visits .
• Strong interest in technology and smart home products .

Why Apply?

• Join a fast-growing international brand in the smart home and security space.
• Work in a creative, cross-functional, and dynamic environment.
• Play a key role in shaping local marketing strategy in France.
• Competitive compensation package with room for growth.