Marketing Manager - France & Benelux (Timberland EMEA)

Marketing Manager – France & Benelux (Timberland EMEA)

Job Number: R-

Department

Sales & Marketing

Location

Paris, France

Overview

Timberland is a global outdoor lifestyle brand, known for its iconic footwear and commitment to sustainability. As part of the Timberland EMEA team based in Paris, you will develop and execute 360° marketing campaigns that align with the company’s EU strategy and drive brand demand across on‑sell and sell‑thru metrics such as revenue, margin, traffic and conversion.

Primary Accountabilities

Brand activity

• Put the consumer first – scout news ideas and solutions that enable the brand to connect and engage with target audiences.
• Build a seasonal local GTM plan, through the Go To Market process, including detailed marketing activities (media plan, PR, digital, events, phygital activation) for wholesale and brand activations with a focus on major cities (e.g., Paris).
• Integrate the company strategy and direction into a digital‑led media plan.
• Support the EMEA Marketing team in creating a high‑focus digital media planning brief.
• Develop purpose‑led brand activations at the EMEA level, ensuring inclusivity, diversity and omnichannel execution for the represented marketplace.

Wholesale

• Build sustainable trade relationships with top accounts to keep Timberland top‑of‑mind with key retailers.
• Develop, lead and execute 360‑degree activations with local key account partners.
• Develop and reinforce energy stories for Tier 0 and Tier 1 distribution doors, strengthening brand edge and positioning.
• Ensure co‑op activities are based on the brand campaign, aligned with the co‑op budget and track results against set KPIs.
• Benchmark against competitors and find alternative solutions to stand out at all distribution levels.

PR & Influence

• Support seasonal strategic briefs to local PR agencies in alignment with HQ, advising on brand direction and business priorities.
• Develop and implement a local PR plan that supports brand positioning, media outreach and reputation management.
• Develop a media relations strategy, seeking high‑level placements in print, broadcast and online media.
• Plan and budget for PR events, initiatives and seeding programs that increase the quality and quantity of brand placements.
• Provide input to central teams on potential local brand partnerships, ambassadors and influencers to work authentically and establish long‑term relationships.
• Day‑to‑day: monitor and report media coverage, press material translations and sample management.

Budget Control & Marketing Measurement

• Manage the local budget on an ongoing basis to ensure all activities are cost‑effective and within budget.
• Continuously evaluate spend to ensure effective return on investment.
• Report on investment initiatives through relevant KPI tracking.

Skills for Success

• Required: University Degree in Marketing or related field.
• 6+ years of relevant experience.
• Based in Paris with a strong network in local cultural hubs and agency landscape.
• Deep knowledge of the footwear/apparel industry and its distribution in France and Benelux.
• Significant wholesale trade marketing experience in a premium branded environment, preferably with footwear.
• Relationship experience with Tier 0 and Tier 1 accounts is a plus.
• Strong digital media knowledge (paid social media, brand digital activities and other digital platforms). Google Analytics experience is a plus.
• Analytical skills: able to read business figures and respond accordingly.
• Proficiency in MS Office (Outlook, Excel, PowerPoint) and iWork (Pages, Numbers, Keynote).
• Strong interpersonal, presentation and negotiation skills.
• Good communication, drive, enthusiasm, flexibility, teamwork and solution‑oriented mindset.
• French mother tongue, fluent English. Dutch is a plus.

What’s in it For You

• Supportive, feedback‑based culture guided by respect and integrity.
• Inclusive international environment valuing diverse backgrounds.
• Opportunity to be part of an iconic lifestyle brand across multiple countries.
• Discount card with 50% off all VF brands.
• Breakout areas with complimentary hot drinks.

As an equal‑opportunity and affirmative action employer, VF is committed to supporting disadvantaged groups while providing equal opportunities for all applicants and associates.

If you liked what you have read and want to join our team, we would love to hear from you!