Marketing Manager - France & Benelux (Timberland EMEA)

Timberland EMEA is looking for an exceptional Marketing Manager, France & Benelux to join our EMEA Marketing team based in Paris, France .

Founded in 1973, Timberland® is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying - and protecting - nature.

At the heart of the Timberland brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.

Let’s Talk About The Role

We are looking for a high energy marketer who brings innovative ideas to the table, demonstrates ability to connect marketing strategies to business goals and fully embraces the purpose brand philosophy. The person will be responsible to lead and develop 360’ marketing campaigns based on EU strategy and creative execution to drive brand demand (connect, engage, inspire) and help sell in and sell thru to reach local market's KPIs (revenue, margin, traffic and conversion)

Primary Accountabilities

Brand activity:

• Put the consumer first - be consumer obsessed! Scout news ideas/solution that will enable the brand to connect and engage with the target consumers
• Build seasonal local GTM plan, through the Go To Market process, incl. detailed marketing activities (media plan, PR, digital, events, account phygital activation) for wholesale and Brand activations with a clear focus on mega cities (eg. Paris)
• Understand the company strategy and direction and integrate the digital led media plan accordingly
• Support EMEA Marketing team to create the media planning brief (highly focused on digital)
• Support the development at EMEA level, of strong purpose led brand activations, with inclusivity and diversity as key values, thinking omnichannel, and executing them in a most effective way for the represented marketplace

Wholesale:

• Build sustainable trade relationships with top accounts to ensure that Timberland is top-of-mind with key retailers
• Develop, lead and execute 360-degrees activations with local key accounts partners
• Develop and reinforce energy stories for Tier 0 and Tier 1 distribution doors, building strong relationships with these players, crucial for the brand edge and positioning
• Ensure co-op activities are based on our brand campaign and in best value for the brand in line with the co-op budget and track the results against the set kpi's
• Check on competitors to benchmark against them and find alternative solutions to stand out at all distribution level

PR & Influence:

• Support seasonal strategic brief to local PR agency in alignment with HQ, advising on brand direction, business priorities and strategies
• Develop and implement a local PR plan that supports brand positioning, media outreach, and reputation management
• Develop a media relations strategy, seeking high-level placements in print, broadcast and online media
• Plan and budget for PR events, initiatives and seeding programs - that increase the quality and quantity of brand placements
• Provide input to central teams on potential local brand partnership/ ambassadors/influencers to work in authentic way and to establish long term relationship with
• Day-to-Day: Monitor and report media coverage, Press material Translations, Sample management

Budget Control & Marketing Measurement:

• Manage local budget on an on-going basis, to ensure that all activities are cost-effective and within budget
• Ensure constant evaluation of budget spent to ensure effective return on investment
• Report on investment initiatives through relevant KPIs tracking

Skills For Success

You should be a strategic and creative marketer with a passion for brand storytelling and consumer experience, with:

• Required University Degree with Marketing programs and studies
• 6+ years relevant experience
• Based in Paris with relevant network within the City cultural hubs, community and main agency landscape
• Deep knowledge and understanding of the footwear/apparel industry and its distribution in France and Benelux
• Significant wholesale trade marketing experience in a premium branded environment, preferably with footwear product marketing experience
• Relevant experience and relationship with Tier 0 and Tier 1 accounts is a plus
• Deep marketing knowledge, with a strong sensitivity to the digital media area (paid social media, brand digital activities and others digital platforms)
• Analytical skills: able to read business figures and react against it
• MS Office (Outlook, Excel and Powerpoint) and iWork (Pages, Numbers and Keynote) proficiency
• Google Analytics experience is a plus
• Strong interpersonal, presentation and negociation skills
• Drive, enthusiasm and flexibility
• Teamworker and think in solutions
• French mother tongue with fluent English - Dutch is a plus

What’s In It For You

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.