Influencer Marketing Manager

THE ROLE

We are seeking an experienced and strategically minded

Influencer Marketing & PR Manager to lead and execute earned advocacy strategies for Burberry Beauty.

This role sits at the intersection of influence marketing, PR, culture, and storytelling, with a strong focus on elevating brand desirability, awareness, and engagement through innovative influencer programs, media relations, and 360° activations.

The successful candidate will bring strong leadership, deep expertise in beauty and luxury communications, and a proven ability to manage complex global–local ecosystems in a fast‑paced, international environment.

Key Responsabilities

Influencer Marketing & PR Strategy

Define and implement comprehensive Influencer Marketing & PR strategies aligned with brand positioning, global priorities, and local market needs. Develop and roll out global IM/PR guidelines, toolkits, and best practices across fragrance, makeup and KCPs, to maximize consistency, impact, and scalability across markets. Ensure strong alignment with Global Marketing, Digital, Media, DTC, Commercial and Licensor’s teams to deliver fully integrated 360° plans.

Influencer & Talent Partnerships

Lead the execution of paid and earned influencer campaigns, including briefing, content supervision, approvals with fashion house and coordination with the markets. Oversee influencer seeding, gifting, and mailer programs across launches and always-on initiatives, ensuring strong storytelling and brand desirability. Manage campaign talents press days, interviews, public appearances, and shoots.

Press & Media Relations

Collaborate with markets to build and nurture strong relationships with key media (print, digital, social, lifestyle, beauty, and culture) to secure high‑quality coverage. Develop global communication assets and messaging whil