Local Media & Campaign Performance Expert

Local Media & Campaign Performance Expert

Key Responsibilities

1. Media Advisory for Brand and Marketing Teams

• Review media briefs and evaluate media recommendations
• Support operational campaign execution
• Conduct post-campaign analytics and consolidate key learnings
• Use existing tools such as briefing templates and budget calculators to guide teams

2. Data Matching & Audience Insights

• Set up and execute data matching between internal teams and external data providers
• Assess audience relevance versus campaign objectives
• Provide actionable insights to marketing and media stakeholders
• Manage an ongoing project focused on new and innovative media approaches
• Coordinate across global and local internal teams and external partners
• Ensure structured project management, timelines, and deliverables

4. Performance Monitoring & Reporting

• Compile campaign and project results
• Develop clear performance and impact reports
• Ensure documentation of outputs and knowledge sharing

5. Process Support & Optimization

• Support internal functions in setting up or improving media-related processes
• Contribute to best practices and standard operating procedures
• Ensure effective communication and coordination with media agencies when required

Key Skills & Requirements

• Knowledge of French market regulatory and compliance requirements related to product promotion, pharmaceutical industry standards, and GDPR/data privacy
• Strong expertise in media campaigns, media strategy, and performance analytics
• Excellent communication and project management skills
• Fluent in French (native) and English
• Based in France
• Hybrid working model: approximately 3 days per week on-site in Paris, remaining days remote