GTM Engineer M/F MARKETING · Paris · Hybrid
Overview
Started in France in 2016, MyTraffic’s mission is to empower commerce professionals with the best location analytics and insights to make smarter decisions every day and design the best experiences in physical locations.
We already serve more than 500 customers across multiple sectors — Retail, Real Estate, Cities, and Electric Vehicles (EV Connect) — all over Europe, helping them expand their businesses, analyze or predict investment performance, better understand customer behaviors, and benchmark results against competitors.
Backed by a €30M Series B fundraising round in November 2022 and strengthened by the strategic acquisition of Geoblink in January 2024, Mytraffic has become Europe’s leading location intelligence platform.
2026 will be a pivotal moment for Mytraffic. Joining us now means being part of a major transformation, as we launch an AI‑powered product and redefine our go‑to‑market strategy around a strong Product‑Led Growth approach. MyTraffic teams throughout project timelines, ensuring comprehensive and effective solutions.
Job Description
From day one, you’ll be coached by our Head of Lead Gen who will support your growth and help you ramp up quickly. You’ll also be part of a real lead generation squad, working closely with two other Lead Gen to build and scale our prospecting machine together.
Be a key player in our AI‑powered GTM transformation. We’re rebuilding our Go‑To‑Market engine with automation, AI, and data. As a GTM Engineer, you’ll be at the center of this effort, designing and running AI‑driven workflows that generate free trials and qualified meetings for our AEs across Public and Retail segments, in France and Europe.
You’ll work closely with Revenue Ops, Sales, and Growth to build targeted lead lists, automate outbound flows, and help define how B2B acquisition works at scale.
What you’ll do
- Work daily with AEs to sharpen targeting, sources, and personas
- Build high‑quality lead lists using Clay, LinkedIn Sales Navigator, HubSpot, and intent‑based or ABM strategies
- Build and run automated campaigns based on intent signals
- Set up workflows for lead capture, qualification, and handoff to the right teams
- Run outbound campaigns and automation for AEs
- Experiment with tools like lemlist, n8n (or Make/Zapier), and AI to eliminate repetitive work
- Continuously improve the lead gen engine from detection to conversion
- Document and structure acquisition processes as we build them
What you’ll learn
- How to deploy a modern, scalable, AI‑centric lead generation strategy
- How to build and automate systems to generate, qualify, and route leads
- Key B2B techniques like ABM, intent data, and behavioral scoring
- How to drive real business impact in a fast‑paced environment
About you
- Curious, resourceful, and comfortable with digital tools
- You love to test, automate, and iterate quickly
- Understanding of B2B, sales cycles, and digital marketing
- Comfortable working with data (Sheets/Excel, no‑code tools, CRM, maybe even SQL)
- Background in Growth or GTM (an internship is enough)
- Analytical, detail‑oriented, and results‑driven
- Bonus: familiarity with scraping, APIs, enrichment logic, or AI tools
- You’re fluent in French and English
What we offer
- Attractive Package: around 40K€
- Full ownership: test fast, iterate freely, make a real impact
- Work with a forward‑thinking team that values responsibility and innovation
- Learn and grow on tools like Clay, Lemlist, Hubspot, GPT, Zapier & more
- Build skills that are highly sought‑after in today’s AI‑powered B2B landscape
The Recruitment Process
- 30 min with Adèle, Senior Talent Acquisition
- 30 min with Alex, Head of Lead Gen
- Business Case
- 45 min Values Interview
- 30 min with Pauline, Chief Marketing Officer