Growth & Lifecycle Marketing Manager - B2B SaaS

## Job Description### Mission

Build and scale Letsignit’s email-driven growth engine.

You will own the full lifecycle email strategy across the funnel — from lead nurturing to install base activation — ensuring every message is triggered by real signals, optimized for performance, and directly connected to pipeline impact.

This is not a newsletter role.

This is not calendar-based email marketing.

This is a **growth-focused, data-driven, signal-based lifecycle role**.---### Why this role exists

As we scale internationally and accelerate our acquisition efforts, email and lifecycle programs have become critical levers for performance.

Today, campaigns exist — but they are not fully systemized, optimized, or monitored with a strong data backbone.

We are looking for someone who will:

• Take ownership of our lifecycle architecture
• Structure and optimize existing flows
• Build & optimized signal-based nurturing programs
• Drive measurable impact on pipeline---### Position in the team

You will work closely with:

• CMO & Head of Acquisition
• BDR team
• Sales & Rev

Ops

The Acquisition team generates demand.

The BDR team creates conversations.

You optimize the transitions between both.---### Responsibilities1. **Audit, structure & own the lifecycle system**

• Audit current nurturing flows and email sequences
• Map the full funnel lifecycle (MQL → SQL → opportunity → install base)
• Define segmentation logic and trigger architecture
• Implement suppression rules & cadence governance
• Ensure deliverability health and database quality

Deliverable: a structured, documented, scalable lifecycle system.---1. **Re-structured & optimized signal-driven nurturing & reactivation programs**Design and manage flows based on:

• High-intent website behaviors
• CRM status changes (no-show, stalled, lost, inactive)
• Content engagement
• Event participation
• SDR interaction signals
• Install base activity patterns

Typical programs include:

• MQL nurturing by persona / industry / territory
• Demo no-show recovery sequences
• Post-event conversion sequences
• Reactivation of dormant leads
• Cross-sell & upsell activation for existing customers---1. **Orchestrate Marketing × SDR workflows**
• Align marketing automation with SDR cadences
• Define ownership rules (when marketing nurtures vs when sales takes over)
• Build hybrid workflows combining automation + human follow-up
• Optimize speed-to-lead & follow-up logic

Objective: reduce friction and increase meeting conversion.---1. **Performance & experimentation**Each flow must have:

• One clear objective
• One primary KPIYou will:
• Run A/B tests (subject lines, CTA, copy, cadence)
• Continuously improve conversion rates
• Analyze pipeline impact of lifecycle programs
• Improve reactivation & meeting booking rates
• Monitor deliverability & list health

We care about:

• MQL → SQL conversion
• Meeting booking rate
• Pipeline influenced
• Reactivation rate
• Deliverability performance(Not just open & click rates.)---1. **Ops, Data & Tooling**You will own:
• Marketing automation workflows
• Segmentation & scoring logic
• CRM hygiene of your work in collaboration with Rev

Ops* Attribution clarity & UTM governance* Automation tools (Zapier / Make / similar)

You think in systems, not isolated emails.## Preferred Experience### Experience & Environment* 3–5 years of experience in Growth, Lifecycle, CRM, or Marketing Ops roles within a B2B Saa

S environment* Experience in multi-market or international Saa

S environments

• Experience leveraging AI tools for personalization, testing, or automation
• Fluent English (written and spoken)### Technical & Performance Expertise
• Strong hands-on experience with marketing automation and CRM tools (e.g., Marketo, Salesforce, Lemlist or equivalent)
• Proven ability to design, build, and optimize nurturing and outbound flows across the funnel
• Solid experience in A/B testing and campaign performance analysis, using data to optimize engagement and conversion
• Strong conversion-oriented copywriting skills, with the ability to craft the right message at the right moment### Collaboration & Execution
• Demonstrated experience collaborating closely with Sales, SDRs, Acquisition, and Rev

Ops teams

• Highly organized and detail-oriented, able to manage multiple workflows and priorities simultaneously### Mindset
• Data-driven mindset with a strong experimentation culture
• Proactive, accountable team player with a hands-on mindset and strong ownership of results---### **Benefits & Perks**At Letsignit, we live by our four values — **Dare, Care, Fair & Fun** — and we make sure they show in everything we offer our team.*
• Work–Life Balance & Time Off*** **12 additional paid days off**, giving our employees **7.5 weeks of paid vacation per year**
• The opportunity to take a **6-month sabbatical** after several years with the company
• Flexible working hours & occasional remote work
• Cozy & fun workspace: bar, fireplace, relaxation areas, and even a taffy machine*
• Everyday Comfort*** **Swile meal vouchers*** **100% coverage of public transport**
• Beautiful offices in the heart of Marseille, next to the Old Port
• Cozy & fun workspace: bar, fireplace, relaxation areas, and even a taffy machine*
• Personal Growth & Wellbeing**
• In-office fitness classes
• Bi-annual **Innovation Days** dedicated to experimentation and learning
• Funded participation in meet-ups, conferences & training
• A people-first environment with strong interdepartmental collaboration*
• Community & Culture**
• Paid volunteer days & funding for employee-led community projects
• A vibrant company culture: team breakfasts, afterworks, internal events, team building, kickoff meetings
• An international environment with growing global ambitions`---## Additional Information
• Contract Type: **Full-Time**
• Location: **Marseille**
• Education Level: **Bachelor's Degree**
• Experience: **> 3 years*** **Occasional remote authorized**

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