Global Sponsorship Sales Manager (Energy & Mining)

Location: Africa, Europe, or the Middle East (international travel required)

Role Overview

Our Client is seeking a results-driven Commercial Manager – Launch Events to lead commercial activities and drive revenue growth for newly established and high-growth events in its global portfolio.

Reporting to the Commercial Director, the Commercial Manager will be responsible for developing and executing the commercial strategy for these launch and early-stage events. The role will focus on securing sponsorships, exhibition sales, strategic partnerships, and building long-term relationships with key stakeholders across the energy, mining, finance, and government sectors.

This position requires strong business development skills, experience in sponsorship and exhibition sales, and the ability to build commercial momentum for new event brands in international markets.

Key Responsibilities

• Develop and execute commercial strategies to successfully launch and scale an event
• Achieve and exceed revenue targets through the sale of sponsorship packages, exhibition space, speaking opportunities, and strategic partnerships.
• Identify and pursue new commercial opportunities across energy, mining, finance, infrastructure, and government sectors.
• Develop tailored commercial proposals and negotiate high-value sponsorship agreements.
• Build and manage a strong sales pipeline through proactive outreach, networking, and strategic account management.
• Manage and train sales executives assigned to the launch events portfolio.
• Set clear KPIs, sales targets, and performance expectations for team members.
• Monitor team performance and provide coaching to maximize revenue generation and deal conversion.
• Ensure accurate pipeline tracking, reporting, and forecasting using the company CRM.

Client & Stakeholder Engagement

• Build and maintain relationships with senior executives, investors, government officials, and industry leaders across the global energy and mining sectors.
• Manage key strategic accounts and ensure strong client retention and repeat sponsorship.
• Represent the company at industry conferences, networking events, and international roadshows.

Market Development & Event Growth

• Conduct market research to identify emerging trends and commercial opportunities in African energy and mining markets.
• Contribute to the development of new sponsorship products, partnership packages, and
• Work closely with the marketing, content, and operations teams to ensure commercial deliverables are successfully executed.

Reporting & Performance Management

• Provide regular sales reports, forecasts, and market insights to the Commercial Director.
• Track commercial performance against revenue targets and adjust strategies as required.
• Support budgeting and financial planning for the launch events portfolio.

Required Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Energy, Mining, or a related field.
• 5–8+ years of experience in B2B sales, sponsorship sales, or commercial management, ideally in events, energy, mining, or media.
• Proven track record of meeting or exceeding revenue targets.
• Experience developing commercial strategies for new products, events, or markets.
• Strong negotiation, presentation, and relationship-building skills.
• Knowledge of African energy, mining, or investment sectors is highly desirable.
• Experience using CRM systems such as Salesforce, HubSpot, or similar.
• Strategic commercial thinking
• Business development and partnership creation
• Leadership and team development
• Negotiation and deal closing
• Ability to thrive in a fast-paced, entrepreneurial environment

Additional Requirements

• The role can be based in Africa, Europe, or the Middle East.
• Willingness to travel internationally to support client meetings, roadshows, and event delivery.
• Ability to work across multiple time zones with global teams.