Sales Director - Defense and HLS [IC]

We are building the future of counter-drone defense, and we're looking for an exceptional Sales Director to lead our commercial expansion across Western Europe. If you want to shape a high-growth market, work with cutting-edge technology, and be part of a team of deeply talented professionals — we want to hear from you.

The Role

This is a senior, quota-carrying position responsible for driving revenue growth and strategic market development across Western Europe (primary focus: UK & France; additional coverage: Benelux and Iberia). You will own the full commercial cycle — from territory strategy and pipeline development through to close — and play a central role in building the partner ecosystem that underpins our regional growth.

Key Responsibilities

Revenue Ownership

• Own and deliver annual regional revenue targets
• Build and maintain 3–4x qualified pipeline coverage
• Ensure forecast accuracy and CRM discipline

Strategic Market Development

• Define and execute country-level go-to-market strategies (Tier 1: UK & France)
• Develop key accounts within Ministries of Defence, Armed Forces, Police, and HLS agencies
• Identify high-value opportunities and framework agreements

Partner Ecosystem

• Recruit, structure, and activate system integrators and distributors across the region
• Build long-term strategic partnerships that drive sustainable, partner-led growth in Benelux and Iberia

Government & Institutional Sales

• Navigate complex public procurement processes with confidence
• Represent the company at key industry and defense events

Cross-Functional Collaboration

• Work closely with Presales and Product teams to support field trials and technical evaluations
• Provide structured, actionable market intelligence to senior leadership

What We're Looking For

• 6+ years of experience in Defense, Homeland Security, or Government sales
• Proven track record selling into Ministries of Defence, Armed Forces, Police, or Government agencies
• Strong command of complex public procurement processes
• Experience owning quota and delivering multi-million € revenue targets
• Ability to manage and grow multi-country territories
• Willingness to travel extensively across Western Europe
• Fluency in English (required); French strongly preferred
• Former military or Homeland Security background
• Established network within the Western European defense or security ecosystem
• Experience engaging senior operational and procurement stakeholders

Nice to have

• Technical understanding of RF, C-UAS, electronic warfare, ISR, or air defense systems
• Experience supporting field trials or operational demonstrations