Display & Social Media Manager / Responsable Publicité Display & Réseaux Sociaux (CDD)

You may choose to display a cookie banner on the external site. You must specify the message in the cookie banner and may add a link to a relevant policy. If you are unfamiliar with these requirements, please seek the advice of legal counsel.## ## **Job Description**We are looking for a experienced **Display & Paid Social Manager, in fixed-term contract,** capable of defining and leading the digital advertising strategy for the Group’s brands, ensuring campaign consistency across 10 corporate markets, ROI efficiency, and synergy with other marketing, creative, and e-commerce teams.**Key Responsibilities :** **Cross-Channel Strategy and Leadership**

• Define the Display, Paid Social, and SMO strategy across the Group in coordination with e-commerce, acquisition, marketing, product, finance, and local teams.
• Ensure campaign consistency across all digital channels (display, social, retargeting, VOL…) and alignment with business objectives and overall brand strategy.
• Define and manage the media roadmap, including activation planning, budget management, and prioritization to maximize ROAS.
• Oversee annual budget management and allocation, ensuring effective investment* across platforms and campaigns throughout the year.**Campaign Management and Performance**
• Supervise and optimize display, paid social, and SMO campaigns across multiple platforms (Meta, Linked

In, Tik

Tok, DV360, Criteo…).

• Lead Test & Learn initiatives, A/B tests, and new approaches to identify opportunities and maximize performance.
• Implement advanced KPI tracking and cross-channel dashboards, analyze performance, and produce actionable and scalable insights, with concrete recommendations and next steps to improve future campaigns.
• Share results and learnings with internal teams and local markets to increase visibility and strengthen the impact of campaigns Group-wide.**Cross-Channel and Brand Coordination**
• Ensure coherence and alignment of acquisition and communication strategies across all channels: display, social, PPC, CRM, and content marketing.
• Work with channel owners to harmonize messaging, creatives, and audiences while maximizing campaign synergies.
• Collaborate with the Brand / Creative / Content team to guarantee alignment with the overall brand strategy.
• Manage and mentor Display & Paid Social Specialists.
• Maintain relationships with external partners (agencies, Google, Meta, Criteo…) to optimize performance and integrate advertising innovations.**International and Local Collaboration**
• Serve as the main point of contact for local markets regarding campaign adaptation according to specific country needs.
• Share best practices and coordinate initiatives with local and international marketing teams.**Market Watch and Innovation**
• Monitor market trends, new platform features, and industry innovations to keep the Group at the forefront of display, paid social and SMO.
• Identify opportunities for automation, large-scale personalization, and data-driven optimization.**Candidate Profile** **Experience and Technical Skills**
• Minimum 5 years of experience in digital media, including 2-3 years in a management or coordination role overseeing display, paid social, and SMO campaigns.
• Proficiency in advertising platforms: Meta, Linked

In, Tik

Tok, Google Ads, DV360, Criteo.

• Expertise in data and analytics: GA4, attribution tools, advanced reporting, and cross- channel dashboards.
• Experience managing significant media budgets and optimizing ROI.
• Experience in cross-channel coordination with other marketing levers (search, email, content marketing).**Education :*
• Master’s degree (Bac+5) in Marketing, Digital, Communication, or equivalent.**Personal Qualities :**
• Strong leadership and ability to manage specialist profiles.
• Strategic vision and ability to translate business objectives into operational action plans.
• Excellent communication skills and ability to work with multiple stakeholders across international and local markets.
• Creativity, rigor, and strong organizational skills.* **Fluent in English**; additional European languages are a plus.
• Work in an international and innovative environment, with a direct impact on the Group’s digital strategy.
• Lead and develop talent in a stimulating and cross-functional context.
• Participate in high-visibility and innovative projects.
• Be part of a collaborative and supportive team with continuous learning opportunities.**Type of contract : CDD****From end of April until around mid December 2026****Position based in Paris (75017)****Europcar Mobility Group**Europcar Mobility Group es un actor global de la movilidad, con 75 años de experiencia en servicios de movilidad y una posición de liderazgo en Europa. «Ayudamos a cambiar la forma en la que te mueves» es la frase que nos define y que nos une.

Ofrecemos a particulares y empresas una amplia gama de servicios de alquiler de coches y furgonetas, ya sea por unas horas, unos días, una semana, un mes o más, a demanda o por suscripción, apoyándonos en una flota de más de 250.000 vehículos, equipados con los últimos motores, incluyendo una proporción cada vez mayor de vehículos eléctricos.

Nuestras marcas responden a necesidades, casos de uso y expectativas diferenciados: Europcar, líder mundial en alquiler de coches y furgonetas o camiones ligeros, con un posicionamiento premium, Goldcar, líder en la prestación de servicios de alquiler de coches de bajo coste en Europa, y Fox-Rent-A-Car, uno de los principales actores en el mercado de alquiler de coches en EE.

UU., con un posicionamiento de enquilibrio en la «relación calidad-precio». La satisfacción de los clientes está en el centro de la ambición del Grupo y de nuestros más de 8.000 empleados, en todas partes donde ofrecemos nuestras soluciones de movilidad y gracias a una sólida red presente en más de 130 países.

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