Craft Manager France

At Boortmalt, the world’s leading malting company, we combine deep agricultural roots with long-term partnerships across the brewing and beverage world. Within our craft segment, we go one step further: building distinctive brands, close customer relationships and premium malt solutions tailored to craft brewers.

Your role

As Craft Manager France, you are fully accountable for the commercial performance, brand development and market positioning of Les Maltiers .

Your mission is to grow sales volume, margin and brand value, both in the French market and in selected export markets. You are the external and internal main point of contact related to our French craft business.

Responsibilities

• Develop and execute the France craft strategy, together with the Group Craft Manager.
• Drive sales growth and customer development through frequent customer interaction and distributor management.
• Shape and execute the marketing & communication strategy, including brand positioning, advertising and social media communication.
• Represent Les Maltiers at trade fairs, internal meetings and industry events.
• Define and manage the product and service portfolio for Les Maltiers.
• Ensure smooth order execution, logistics follow-up while maintaining quality standards, in close cooperation with our operations, logistics and quality teams.
• Lead the development and daily management of the craft webshop and CRM for France.
• Manage budgets and report on commercial and brand performance.
• Act as a trusted partner for customers on technical support and troubleshooting, together with internal experts.

Requirements & Qualifications

• At least 5 years of experience in the brewing, beer, wine & spirits or broader beverage industry.
• Strong brewing knowledge or a relevant brewing-related qualification (essential).
• Proven experience in sales strategy, marketing and customer relationship management.
• Fluent in French and English (Spanish and/or Italian are a plus).
• Experience with CRM tools and business software; webshop and social media exposure is a plus.
• Based in France, willing to travel nationally and occasionally internationally.
• A role with end‑to‑end commercial responsibility and real impact on brand and business growth.
• Strategic thinking with an entrepreneurial attitude to translate strategy into concrete actions.
• Entrepreneurship, autonomy and group support are required.

Benefits

We offer an attractive salary and benefits package and, as part of a global organization, can offer career opportunities internationally. We are a great employer, focusing on flexibility, inclusion, collaboration and health and wellbeing. We live our values, putting people at the heart of what we do.

Excited to build a brand you can stand behind? Apply now and help shape the next chapter of Les Maltiers at Boortmalt.