Craft Manager France

BOORTMALT is a global malting company with a 3 million tonnes production capacity. The group is present on 5 continents with 27 malting plants. Boortmalt's expertise is widely acknowledged by brewers, distillers, and food industries, who rely on the supply of top-quality barley malts.

The Boortmalt Group is a fully owned subsidiary of the agricultural and agribusiness cooperative Axereal. Our relationship with Axereal, Europe's largest grain cooperative, ensures us access to high-quality barley year-round.

At Boortmalt , the world's leading malting company, we combine deep agricultural roots with long‑term partnerships across the brewing and beverage world. Within our craft segment, we go one step further: building distinctive brands, close customer relationships and premium malt solutions tailored to craft brewers.

To strengthen this ambition, we are looking for a Craft Manager France to develop and grow the Les Maltiers brand in France and beyond.

Your role

As Craft Manager France, you are fully accountable for the commercial performance, brand development and market positioning of Les Maltiers .

Your mission is to grow sales volume, margin and brand value , both in the French market and in selected export markets. You are the external and internal main point of contact related to our French craft business.

What you will do

• Develop and execute the France craft strategy , together with the Group Craft Manager
• Drive sales growth and customer development through frequent customer interaction and distributor management
• Shape and execute the marketing & communication strategy , including brand positioning, advertising and (social media) communication
• You represent Les Maltiers at trade fairs, internal meetings and industry events
• Define and manage the product and service portfolio for the Les Maltiers brand
• Ensure smooth order execution, logistics follow‑up while maintaining quality standards , in close cooperation with our operations, logistics and quality teams
• Lead the development and daily management of the craft webshop and CRM for France
• Manage budgets and report on commercial and brand performance
• Act as a trusted partner for customers on technical support and troubleshooting , together with internal experts
• A commercially driven professional with at least 5 years of experience in the brewing, beer, wine & spirits or broader beverage industry
• Strong brewing knowledge or a relevant brewing‑related qualification (essential)
• Proven experience in sales strategy, marketing and customer relationship management
• You combine strategic thinking with a hand‑on, entrepreneurial attitude to translate our strategy into concrete actions
• Fluent in French and English (Spanish and/or Italian are a plus)
• Experience with CRM tools and business software; webshop and social media exposure is a plus
• Based in France, willing to travel nationally and occasionally internationally
• A role with end‑to‑end commercial responsibility and real impact on brand and business growth
• The opportunity to collaborate with craft managers from all Boortmalt locations, in combination with day‑to‑day contacts with your French colleagues.
• A combination of entrepreneurship, autonomy and group support
• A company culture rooted in expertise, collaboration, and long‑term thinking

Excited to build a brand you can stand behind?Apply now and help shape the next chapter of Les Maltiers at Boortmalt.

We offer an attractive salary and benefits package and as part of a global organization can offer career opportunities internationally. As Masters of Malt we want to be a great employer, focusing on flexibility, inclusion, collaboration, and health and wellbeing. We live our values, putting people at the heart of what we do.