Channel Manager Horeca

• Academic/ Master (WO) level

FrieslandCampina Professional is looking for a Channel Marketing Manager Horeca for our DEBIC brand within HoReCa to accelerate our growth in France, one of our most strategic markets.

You will be responsible for developing and implementing local marketing strategies for the HoReCa channel, translating global strategic direction into actionable plans tailored to the French market. Using your deep market insights and customer understanding, you’ll drive mental availability and portfolio relevance, leading to increased penetration and impact across hotels, restaurants, and cafés.

This is a high‑impact, cross‑functional role with strong collaboration across marketing, sales, digital, finance, and category development teams.

What We Ask

Candidate requirements

• 4‑6 years proven experience in marketing management
• Academic/ Master (WO) level
• Proven experience in channel marketing management
• Good knowledge of the B2B and Foodservice market
• Customer focus: great curiosity for customer (operator) insights and thinking outside in
• Knowledge of Financial Management
• Effectively sets up strategies and plans
• French & English (verbal & written)

Functional skills

• Strategic planning – to develop and execute plan OTIF
• Market insight (market trends/ competition, identify I&O and customer needs)
• Pro‑active, willing to take ownership

Leadership competencies

• Executing with Rigour
• Measuring & improving performance
• Gathering information and deriving insights

What We Offer

• Full‑time permanent contract – position to be filled immediately
• Remuneration depends on profile + 10% bonus on objectives
• Advantages: reimbursement of the transport pass up to 50% + restaurant tickets
• Home office is possible upon agreement from the department manager

Vacancy Description

Main accountabilities

Develop local channel insights & trends (e.g. competitors, market & categories and applications): Conduct thorough research on competitors, market trends, market pricing, relevant categories and applications and translate those into actionable channel plans & actions.

Execute a relevant & optimal portfolio in line with hero‑hero focused assortment: Determine and optimise the relevant product portfolio (incl. hero focused assortment, innovation & renovation initiatives) and align initiatives for product innovation and renovation to stay ahead in the market in line with the channel plan.

Local Channel plans (Marketing communication & activation): Translate FC Professional Bakery strategy into a France‑specific 12Q plan, bringing global channel strategy and key jobs to be done towards OTIF execution with clear goal setting, KPIs, target group definition and evaluation. Customer Journey Mapping – map the customer journey to identify touchpoints and optimise the overall customer experience. Manage A&P within budget and monthly phasing.

Data‑driven decision making: Utilise data analytics to make decisions (most recent data available) and continually optimise marketing strategies (incl. 12Q and budget initiatives). Monitor key performance indicators (both leading and lagging) on key activities and adjust tactics accordingly for maximum impact.

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you’re not sure if you’re the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

You’ll Work With

• Reports to the Marketing Director Europe
• Close collaboration with:
• Country Managers & Commercial Teams
• Channel Managers
• Finance & Pricing Teams
• Digital Marketing
• KOLs, Ambassadors, Distributors & AB Customers

We are more than just a dairy company. FrieslandCampina is driven by the purpose of nourishing by nature. Our success is rooted in the belief that when we work together, we grow together. For the farmers who own us, the communities we serve, and our 23,000+ employees across the globe – we exist to make a meaningful impact every day.