Product Marketing Manager

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Job Description

Product Marketing Manager

Full‑time

About The Position

Microchip Technology Inc. is seeking a Product Marketing Manager for its Microprocessor Business Unit. This role is pivotal in managing all aspects of the product life cycle and supporting business development. The successful candidate will interact with customers, Microchip's field and technical teams to develop new solutions around Microchip MPUs as well as working on the roadmap and new product definition.

The candidate will have:

• A solid understanding of semiconductor business, MPU technologies, market trends, competitive insights and embedded system HW/SW requirements.
• A proven track record and significant experience in a Product Marketing role.

The manager will oversee solution launches, ensuring effective positioning, customer engagement, sales and channel training, business development and the creation of press collateral in collaboration with the marketing communication team. Supporting the existing MPU portfolio and customer base is a key responsibility.

The Product Marketing Manager will also be responsible for developing new products’ business cases, business plans and positioning strategies to grow Microchip's MPU business. In addition to product development, the role includes pricing strategy, forecasting and collaterals development.

Responsibilities

• Manage all aspects of the product life cycle for MPU products.
• Develop a solid understanding of MPU technologies, market trends, competitive insights and market requirements.
• Support existing MPU portfolio and customer base.
• Interact with customers, Microchip's field and technical teams to identify and define new product requirements.
• Create new products business case, business plan, and positioning to grow Microchip's MPU business.
• Oversee product launches, customer engagement, sales/channels training and press collaterals/campaigns with the marketing communication team.
• Secure customers through customer visits, business development activities and focused web presence & collaterals development.

Requirements / Qualifications

• MSC or equivalent degree.
• 5 to 12 years of marketing or sales experience in a semiconductor company or companies.
• Excellent technical skills in MPUs and/or MCUs.
• Proven product management experience.
• Good knowledge of embedded systems design.
• Understanding of semiconductor business models, manufacturing technologies and challenges.
• Ability to work in a cross‑functional team environment across worldwide geographies.
• Excellent communication skills: presentation, writing and listening.
• Willingness to adapt, learn and listen.
• Frequent travel.

Preferred

• AI (Artificial Intelligence) in embedded systems knowledge/experience is a real plus.

Travel Time

25% – 50%

To all recruitment agencies: Microchip Technology Inc. does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. Microchip is not responsible for any fees related to unsolicited resumes.