BIODERMA Europe Marketing Director H/F

Are you willing to join a company with a purpose and play a key role in supporting international growth?

NAOS, a major international stakeholder in Skincare, is looking for a Regional Marketing Director for the European zone (BIODERMA), in a full-time permanent contract (CDI) from as soon as possible (Q1 2026).

Inside the Regional Marketing team, you are a key regional partner for our European countries, acting as the link between affiliates and global brand teams, to deploy brand strategy, support performance, and ensure consistency of execution across the region.

Regular business travel within Europe is expected as part of this position.

In this context, your main missions are the following:

Strategic Adaptation & regional planning

• 3-year vision: set the regional strategy and growth ambitions
• Act as the primary business partner for Countries GMs and Global team to localize global strategy
• Drive the regional digital roadmap, ensuring online strategies integrated into 3Y strategies

Market Discipline & Execution Excellence

• Arbitrate launch tiering and secure markets commitment
• Monitor marketing KPI & digital performance, guiding A&P allocation toward the most profitable channels. Lead regional ROI analysis
• Set and enforce the regional pricing strategy

• Strategic Leadership : Ability to navigate between global brand ambitions and regional requirements.
• Operational Excellence : Expert in monitoring KPIs, ROI analysis, and ensuring launch readiness.
• Digital Proficiency : Proven experience in digital marketing (Performance, Social Media, CRM) and managing "e-retail" growth levers
• Change Management : Proven ability to lead international teams through organizational transitions
• Languages : French: fluent, English: fluent

Our job offers are opened to people with disabilities.

Location: Lyon

Education: Bac + 5

Industry: COMMERCIAL MARKETING

Experience needed: 10 – 20 years