B2B Marketing Strategy Director - Resources (Oil & Gas) in , us

About Accenture Song

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Role Overview

As a B2B Strategy Director, Resources (Oil & Gas) in Marketing Strategy, this role will focus on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand for our clients. You will champion and oversee a wide range of marketing activities across the funnel, including research, web experience design, brand strategy, digital strategy, marketing planning, and reporting.

Responsibilities

• Develop and champion key B2B marketing‑led strategies and capabilities such as ABM, demand, lead profiling, lead scoring, and lead nurture for a Resources (Oil & Gas) client.
• Lead teams of strategy, UX and creative resources in the execution of multi‑channel integrated campaigns to drive customer acquisition, conversion, and retention.
• Gather and analyze insights and data to determine the most valuable opportunities to improve design and campaign performance.
• Build trusted relationships with senior stakeholders and serve as a strategic advisor to help them understand how to grow brands through marketing channels and experiences.
• Play an integral role within the practice to create and expand practice offerings.
• Nurture and mentor junior talent to grow the marketing strategy practice.

Qualifications

• Minimum 10+ years of B2B marketing strategy experience with extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy.
• 3+ years of experience in the Resources industry, preferably Oil & Gas.
• Bachelor's degree or equivalent (minimum 10 years work experience).
• Experience leading strategy and/or marketing programs in a complex business and enterprise marketing environment.
• Strategic planning skills: strong strategic thinker, good researcher, and shepherd of strategic ideas in design and client review processes.
• Subject matter expert in digital strategy and integrated marketing with expertise in demand, lead and nurture strategy.
• Experience building out assets for client workshops and business development.
• Familiarity with digital marketing best practices.
• Demonstrated ability to work in a fast‑paced dynamic environment with limited guidance.

Benefits

Accenture offers a competitive suite of benefits, including medical, dental, vision, life, and long‑term coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. Compensation is based on location and role experience.

Legal and Equal Opportunity Statements

Accenture is an EEO and affirmative action employer of veterans and people with disabilities. Accenture is committed to providing equal employment opportunities for persons with disabilities or observances, including reasonable accommodation. Candidates must be authorized to work in the United States. California applicants are subject to additional notifications.