Vice President – Global Brand Management & Guest Experience TRIBE, JO&JOE & Greet (F/M/X)

Company Description

🌍 Join Accor – a professional journey at the heart of a committed, international and transforming group

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux.

This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc.

Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world.

Job Description

This is a senior global brand leadership role responsible for shaping how three of Accor’s fastest-growing brands feel, perform, scale, and evolve across the world.

You will lead the end-to-end guest experience vision — from positioning and design to F&B, programming, culture, and operational execution — ensuring that every property delivers both brand energy and commercial performance .

This role sits at the intersection of:

Brand strategy

Guest experience

Operations

Design

F&B

Development

Owner relations

Portfolio growth

You are not here to manage standards.

You are here to build living brands at global scale .

Key Responsibilities

Brand Strategy & Portfolio Growth

Define and continuously evolve brand positioning, target guest, and experience pillars

Develop the 3-year brand roadmap and annual business plan in partnership wi