ALTERNANCE - Communication VIP/Influence Assistant

Overview

In Paris Communications headquarters covering the Europe region (excl. UK) and reporting to the Head of VIP & Influence Europe, you will support a busy communication calendar to enhance brand visibility and image with VIPs & Influencers strategic placements on red carpet, stages, movies/series, fashion shows and social media focus.

Key Responsibilities

Public Relations

• Ensure the relevant and smooth running of sample movements, overseeing the fulfilment of all press sample requests/returns in accordance with the Global Communication Calendar and liaison with Merchandising.
• Liaise with international press offices to manage common projects and local support needed.
• Support the Head of VIP & Influence Europe with organic pitch for brand placement and paid collaboration with VIPs & Influencers.
• Facilitate showroom appointments with key talents contacts.
• Maintain positive relationships with VIP stylists, agents, costume designers and designers to ensure brand image projection.
• Manage comprehensive, clean and up‑to‑date VIP & Influence + stylists & agent lists with all industry movements for Europe markets (Launchmetrics).
• Track all VIP & influencer placements and related activities through Launchmetrics & Lefty to support KPIs and ROI.
• Own Talents (social media) coverage weekly reports and reports focused on key product launches and events; coordinate with Communications Specialist to deliver global Press & Talents reporting.
• Act as the information hub for the team by regularly updating all team materials, including strategic planning documents and project critical paths.
• Support partners in the accounting process and follow up.
• Research and identify new VIPs & Influencers in the region for day‑to‑day relationship, events, seedings.
• Participate in daily organization and logistics of the press office.

Events & Retail

• Support all PR and/or retail event planning (if talents are included) and coordination, including seasonal international presentations and press days.
• Work closely with Retail, E‑Com and Merchandising teams to follow sales and sell‑through reports to identify opportunities for exposure.
• Participate in global and regional meetings, connecting with regional and global teams to communicate updates and new opportunities.
• Support manager in compiling and managing VIP & Influencer guest lists for departmental events.
• Own post‑event and project recap reports for VIP & Influencer part.

Project Coordination, Reporting & Analysis

• Act as the information hub for the team by updating strategic planning documents and project critical paths.
• Provide analysis and information, drawing conclusions on market and industry trends, best practices, and customer dynamics to define new opportunities in VIP / influencer placement.
• Compile and distribute key insights documents for the market.
• Remain abreast of industry news, changes in the VIPs & influencers landscape, and trends.
• Act as brand ambassador and immerse in brand culture.

Digital & Social Media

• Support coordination and execution of influencer paid and seeding projects.
• Assist VIP & Events Manager with all digital related contracts, payments and other documents.
• Maintain and update regional influencer target lists.
• Proactively monitor and be aware of social media platforms for brand and competitors; track major digital marketing trends.
• Track and support analysis of all digital and social activations.

Skills and Requirements

• Bachelor degree with a minimum 1‑2 years of experience in PR, marketing, events with VIP & Influence, and project coordination.
• Experience in luxury fashion and accessories preferred.
• Outstanding communication and interpersonal skills.
• Excellent organization and project‑management skills with strong follow‑through and attention to detail.
• Team player with agility and ability to adapt to local market and business needs.
• Ability to develop and maintain relationships with key internal and external stakeholders.
• Excellent PC skills (Excel/Photoshop/Word/PowerPoint) and knowledge of all types of social media platforms.
• Proactive, prioritized, multi‑project and deadline oriented.
• Excellent written and oral communication skills; ability to interface with stakeholders and articulate clear ideas.
• Ability to communicate in line with company style/strategy and raise issues promptly.
• Stock management understanding.
• Native French and obligatory English; additional languages (Italian, Spanish, etc.) are a plus.
• Genuine interest in creative industries and cultures with a good understanding of media and digital landscapes.

Technical Skills

• Microsoft Office – Outlook, Word, PowerPoint, Excel.
• Proficient use of DMR/Launchmetrics (Print, Web and Social), Influencer Intelligence, and Fashion GPS reporting tools.
• Experience with Launchmetrics and Lefty programs an advantage.

Soft Skills

• Self‑motivated, reliable, proactive and positive.
• Outstanding communication skills, written and verbal.
• Excellent attention to detail.
• Strong organizational and time‑management skills, able to meet deadlines and work under time pressure.
• Passionate, conscientious, logical mindset.
• Fast learner, creative and agile.
• Business‑oriented team player.
• Interested in new technologies.

Success Measurement

• Consistent achievement of set KPIs.
• Proactive oversight of department projects and activations, ownership of planning documents, critical paths, reports and analysis.
• Data and information analysis, developing consistent and accurate measurements for ROI reporting.
• Developing strong relationships with global teams across functions.
• Maintaining and developing relevant external relationships.
• Consistently meeting deadlines and displaying agility and ability to work under time pressure and manage priorities.
• Teamwork and reliable support for the department.
• Biannual performance reviews with targets for improvement.