VP Franchise Brand Performance (F/M/X)

Job Description

Brand Standards & Quality Assurance

• Set-up and implement annual Quality Assurance process
• Ensure roll out of process and support from all internal stakeholders as well as owner communication
• Support renovation and asset management processes

Service & New Initiatives Strategic Review

• Prioritize and filter initiatives coming from Accor central teams
• Ensure initiatives provide clear ROI for franchise owners
• Collaborate with strategy team to ensure HYG has a dedicated franchise edition clearly designed around Owner value proposition

Regional Alignment

• Coordinate with regional leadership teams to ensure regional franchise support offering is aligned with global franchise strategy (quality assurance, owner mindset, no over servicing)
• Owner relations: partner with CEOs for strategic accounts where BRM would benefit from global presence or support
• Support adoption of performance tools and best practices

Development Support

• Support regional development teams in the transition to the new HFA
• Develop franchise value proposition tools for development
• Join development in franchise negotiations if needed to establish trust in the new franchise model
• Develop franchise operator screening process establishing clear criteria per segments and support options for potential partners requiring additional training prior to branding
• Partner with development teams to ensure brand integrity in pipeline

Owner Retention

• Monitor churn risks
• Support renewal process and retention strategies

Qualifications

• Hoteliers at heart: Past or present operational experience is essential to ensure credibility with regional teams.
• International mindset: To reflect the global dimension of the group.
• Business‑centric: Able to translate strategy into a concrete value proposition for owners (asset‑light vision).
• Change agents: Ability to co‑build a vision and, above all, to drive it within a sometimes complex matrix environment.
• At least 13 years of experience

Desired Skills and Abilities

• Influence without direct authority: Ability to build relationships across regions and convince a variety of stakeholders.
• Navigate ambiguity: Resilience and agility in evolving or undefined scopes.
• Be hands‑on: Full autonomy and strong operational drive (not actively seeking team management responsibilities at this stage).

Benefits

To the world

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

• We enable all our employees to maintain a healthy work‑life balance and give them the means to shape their working environment in their own image.
• Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day.

Concretely, at Accor

• Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.

And also

• ALL – Heartist program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.
• Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non‑profit organization.
• A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.
• Sustainable Mobility Package for using an eco‑friendly means of transportation or a “company bike” program in partnership with Zenride.
• Coverage of urban public transport subscriptions between home and workplace, in accordance with the French Finance Law scale.
• Meal vouchers with a face value of €11.
• A mandatory health insurance plan funded at 50% by Accor, at no additional cost in case of enrollment of your dependents.
• Not to mention attractive working conditions with collaborative workspaces, restaurants, game areas, as well as well‑being and sports spaces on site or through Gymlib.