TikTok Shop - FMCG Category Lead - Paris

Overview

The FMCG (Fast‑Moving Consumer Goods) team focuses on identifying, incubating, and scaling FMCG brands on TikTok Shop. We collaborate cross‑functionally to deliver tailored solutions and hands‑on support, ensuring the vitality and growth of TikTok Shop as a leading e‑commerce marketplace. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e‑commerce experience to our users. We are looking for passionate and talented people to join our operations team. Together we can build an e‑commerce ecosystem that is innovative, secure and intuitive for our users.

Location

This role is based in our Paris office.

Responsibilities

• Define the long‑term vision and strategic roadmap for your category, setting direction and leading key cross‑functional initiatives.
• Own the full P&L responsibility for your category, driving both topline and profitability.
• Leverage industry knowledge and your professional network to fuel category growth and success.
• Build and lead a high‑performing team—hiring, developing, and coaching top talent.
• Identify, prioritize, and onboard new sellers, actively shaping the category’s ecosystem on TikTok Shop.
• Drive end‑to‑end seller development by managing strategic relationships and optimizing their performance.
• Collaborate with internal teams—including operations, product, and marketing—to unlock seller potential and accelerate adoption of livestream and short video commerce.
• Operate effectively in a dynamic environment, navigating ambiguity, adapting to change, and influencing key stakeholders to enable strategic decisions.
• Break down complex problems, identify innovative approaches, and implement scalable solutions to drive long‑term success.

Qualifications

• Proven experience leading and scaling high‑performing teams.
• Strong strategic mindset with the ability to execute with precision and operational excellence.
• Demonstrated ability to use data‑driven insights to inform decisions and optimise performance.
• Extensive experience in category management with a track record of delivering ambitious results.
• Deep understanding of the French market, including consumer behaviour, digital trends, and mobile commerce transformation.
• Growth‑oriented, entrepreneurial mindset with excellent communication and stakeholder management skills.
• Fluent in both French and English, ensuring seamless communication with local partners and stakeholders.

Preferred Qualifications:

• Strong understanding of E‑commerce, content marketing and influencers.
• Experience owning P&L on an E‑commerce platform/marketplace or FMCG industry.
• Experience managing diverse teams.
• Ability to thrive in ambiguity and adjust quickly to change.