Team lead SDR

Primo is a fast-growing SaaS company helping IT teams deploy, operate, and secure their device fleet and digital work environment at scale. Our core is an MDM product , but our promise is broader: simplifying IT operations while raising the security bar for fast-scaling companies.

The role

We are hiring a Lead Business Development Representative to join our Paris team and accelerate growth across SMB and Mid-market. This is a hands‑on leadership role where you generate qualified pipeline while leading and structuring a team of 3‑4 SDRs, working closely with the founders and the go‑to‑market team.

What you’ll do:

• Generate qualified pipeline through outbound prospecting across SMB & Mid-market accounts.
• Lead, coach and structure a team of 4–5 BDRs, helping them improve outreach strategy, messaging and execution.
• Prospect C-level and IT executives through email, phone and LinkedIn outreach.
• Ensure the team consistently hits pipeline and meeting generation targets.
• Track performance metrics, refine outbound playbooks and share best practices.

Qualifications:

• 4-7 years of experience in BDR/SDR roles in B2B SaaS.
• Proven experience mentoring, coaching or structuring BDR teams.
• Strong track record generating qualified pipeline through outbound prospecting.
• Experience engaging senior stakeholders in SMB and Mid-market accounts.
• Excellent communication, organization and relationship‑building skills.
• Experience working with modern sales tools and ideally HubSpot CRM.

What really matters:

• You know how to build and scale outbound pipeline.
• You enjoy coaching and helping others improve performance.
• You bring structure and discipline to prospecting strategies.