Talent & Community Specialist

Key role in shaping brand’s digital presence with a strong focus on TikTok and influencer/ VIP collaborations.

Support the creation of tailored content for Isabel Marant social platforms with a focus on TikTok

Organic and paid influencer programs

VIP & Celebrities relationships

Amplify brand visibility, desirability and cultural relevance.

Missions

Digital Content Creation & Coordination

• Brainstorm and curate new creative concept and deliverables for Isabel Marant social platforms, with a TikTok focus
• Work closely with internal creative teams to adapt runway, editorial, and campaign assets into TikTok-first formats (short-form video, trends, storytelling).
• Monitor emerging TikTok trends, sounds, formats, and creators to propose fresh, culturally relevant ideas that resonate with luxury consumers.
• Conduct TikTok talent scouting to identify rising creators, tastemakers, and niche communities that align with the brand.
• Benchmark competitor brands and industry leaders on TikTok, providing regular insights and inspiration.
• Together with digital team, track Instagram evolution and trends as a secondary focus, identifying new formats, content shifts, lifestyle focus, and audience behaviors relevant to fashion/luxury.
• Developp a curated content strategy with creators around brand events (runway shows, dinners, etc.)
• Maintain and update content calendars, ensuring deadlines are consistently met.

Talent, VIP & Influencer Management

• Research, identify, and recommend influencers, creators, tastemakers, and VIPs aligned with the brand’s positioning.
• Build and nurture long‑term organic influencer relationships through gifting, seeding, and event invitations, ensuring authentic advocacy.
• Support paid collaborations with influencers, ensuring proper briefing, contract compliance, and impactful deliverables.
• Coordinate VIP and celebrity placements (dressing, events, seeding)
• Track and report on influencer and VIP activations, evaluating reach, engagement, and impact on brand visibility.

Performance & Insights

• Assist in producing performance reports on TikTok content, influencer, and VIP activations (organic and paid).
• Provide insights on engagement trends, audience behavior, and competitive benchmarks within fashion and luxury digital landscapes.
• Share recommendations to optimize future content, influencer, and VIP strategies.