Sr. Director Brand Marketing - Europe

Match Group is seeking a Senior Director of Brand Marketing to lead brand marketing across our Europe Emerging & Evergreen portfolio. This is a senior regional marketing leadership role for a true 360° brand marketer: someone who can move seamlessly from insight and strategy through to execution, who understands how brand and performance work together to fuel growth, and who can build brands that are culturally relevant, commercially effective, and deeply resonant for the audiences they serve.

Based in Paris, this leader will drive European marketing plans and business performance for key Europe brands, while partnering with broader global teams to ensure consistency in brand positioning, messaging, and standards across markets.

This role is especially critical for Meetic and OurTime / DisonsDemain, two brands with strong foundations and meaningful market presence, each at an important moment of evolution. Success in this role will require the ability to sharpen positioning, strengthen local relevance, create standout campaigns, and connect brand investment to measurable business growth.

Regional Brand Strategy & Market Leadership

• Lead brand marketing strategy and execution across Europe E&E brands, with primary responsibility for Meetic and OurTime / DisonsDemain.
• Build and own annual marketing plans for priority European markets, translating business goals into clear brand and go-to-market strategies.
• Define regional priorities, investment choices, and operating plans that support both brand health and commercial performance.
• Partner with global and cross-regional counterparts to ensure local plans are aligned to broader brand positioning, messaging frameworks, and strategic direction, without losing market nuance.

Brand Positioning, Campaigns & Creative Stewardship

• Help shape and evolve brand positioning, narratives, and campaign strategy for Meetic and OurTime / DisonsDemain, ensuring clarity, distinctiveness and consistency across touchpoints.
• Lead the development of integrated marketing campaigns from brief through launch, optimization, and learning, ensuring the brands come to life through compelling creative work, high-quality execution, and culturally relevant ideas.
• Manage an internal Creative team, maintaining a high creative bar and strong brand stewardship across regional campaigns, assets and activations.

Commercial Impact, Budgeting & Measurement

• Own regional budget allocation and prioritization for key Europe brands, balancing long-term brand building with short-term business needs.
• Partner with Growth, Analytics and Media teams to connect brand work to measurable outcomes and ensure marketing plans are grounded in a clear KPI framework.
• Bring a commercially rigorous mindset to decision-making, with a clear view of how brand investment supports awareness, consideration, acquisition and long-term growth.

Consumer Insight, Product Partnership & Local Relevance

• Work closely with Product, Design and UX partners to ensure the in-app experience delivers on the brand promise for each brand.
• Help shape product marketing narratives, launches and moments that reinforce brand positioning and drive member value.
• Act as a strong voice of the consumer in product discussions, bridging brand strategy and product reality—particularly important as both brands evolve.

Team & Cross‑Functional Leadership

• Lead and develop a high‑performing marketing team, creating clarity, accountability and strong cross‑functional ways of working.
• Align partners across Marketing, Product, Growth, Insights, Creative, Comms, PR and Media around shared business goals and executional excellence.
• Operate as a player‑coach: setting a vision, driving impact and creating an environment of empowerment, creativity and accountability.

Qualifications

• 13+ years of experience in brand marketing, ideally in consumer tech, digital products, lifestyle brands or other fast‑moving consumer categories.
• Proven experience leading end‑to‑end brand strategy and execution, from insight and positioning through campaigns, measurement and growth impact.
• Strong creative judgement and a clear point of view on how to build modern, culturally relevant brands that people want to talk about.
• A commercially minded, data‑literate approach, with comfort making decisions using both qualitative and quantitative inputs.
• Demonstrated success leading cross‑functional work across brand, product, growth, media, insights and communications.
• Experience leading regional or international marketing in complex, matrixed environments, with the ability to balance consistency and local relevance across markets.
• A builder’s mindset: pragmatic, entrepreneurial and energized by brands in evolution.
• Strong people leadership skills, with the ability to coach teams, set a high bar and drive accountability.
• Fluent English is required.
• French fluency is strongly preferred.

About Match Group

At Match Group, we build products and brands that help people make meaningful connections. Across E&E, the ambition is to build enduring brands and innovative experiences for every community, lifestyle and lifestage, combining sharp insight, bold creativity and disciplined investment to deliver measurable growth.

Why Match Group?

• Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide.
• Benefit from a healthy work‑life balance in a flexible and welcoming environment.
• Enjoy a modern Paris office with a rooftop, close to transport and amenities.
• Access Edenred lunch vouchers, a discounted ClassPass subscription, premium healthcare with WTW, and our Worklife sustainable mobility package.
• Grow through e‑learning, conferences and knowledge‑sharing sessions.
• Thrive in a dynamic, agile tech environment with evolving microservices and a culture of knowledge sharing and autonomy.
• Participate in hackathons and drive innovative projects.
• Join regular social events like breakfasts, lunches and apéros.
• Use our products for free.

Equal Opportunity Employer

Match Group is an equal opportunity employer and we value the rich dynamics that diversity brings to our group.

If you require reasonable accommodation to complete a job application, pre‑employment testing or a job interview or to otherwise participate in the hiring process, please contact your recruiter.