Sr. Director Brand Strategy Premium Brands

Job Description

Leads regional performance of the Premium brands across Europe & North Africa. Oversees budget and deployment of Premium brand strategies across ENA. Effectively collaborates with Global brand leaders, ENA Full Funnel Marketing, & Publicis. Represents Premium brand strategies & initiatives to key owners in alignment with Go to Market, D&TS, and Development teams to drive compliance and performance.

• Define and lead Premium brands ambitions that align with Global brand positioning and regional performance targets.
• Lead regional Premium brands marketing investment in campaigns in collaboration with Global brands, ENA Full Funnel Marketing team, and Publicis designed to drive regional performance targets.
• Engage regional Development and Design leaders to align on regional expansion strategies and investment opportunities.
• Act as Subject Matter Expert on Premium brands strategies to key regional owners, investors, and at industry events.
• Manage budget investments in regional brand campaigns to optimise ROI and performance versus brand ambitions and financial targets.
• Coordinate deployment of brand initiatives across ENA aligning internal & external stakeholders. Provide feedback on concept design, costs, coordinate regional pilots, prepare owner value proposition & proof points.
• Track brand performance versus ambitions and regional compset, proactively flagging performance issues to be addressed.
• Ensure owner value proposition for Premium brands is clearly defined and articulated.
• Lead a Brand Manager who will support the Sr Director with all of the above activities.
• Collaborate closely across Global & ENA teams to ensure a One Team mindset.

Qualifications

• Business degree, MBA preferred.
• Experience in Hospitality / Travel Marketing.
• Experience working with both managed and franchise hotels.
• Strong analytical, strategic, and financial acumen.
• Excellent communication and presentation skills.
• Fluency in English and French.

Benefits

• Tickets restaurant.
• Prise en charge à hauteur de 75 % de l’abonnement Navigo.