Software Product Manager (Various Locations, EU)

Overview

Dahua Technology is hiring a Software Product Manager – Western Europe to support the growth of our software and AIoT solutions across the Western European market. This role focuses on regional market insight, product localization, go-to-market execution, pricing strategy, and partner enablement, working closely with sales teams, channel partners, and key customers.

Responsibilities

• Market Insight & Product Planning
• Conduct in-depth research on Western European security market trends, regulations, ecosystems, and customer needs
• Monitor competitors’ products, pricing, and feature evolution; deliver competitive analysis and product strategies
• Continuously optimize the regional product roadmap based on customer and channel feedback
• Drive localization and customization of software products to meet regional requirements
• Go-to-Market & Product Enablement
• Define and execute software product go-to-market strategies for Western Europe
• Articulate clear, sales-ready software value propositions
• Develop standardized product marketing and enablement materials (PPTs, demos, FAQs, comparison charts, etc.)
• Build and manage a regional software product training framework
• Deliver tiered training programs for regional sales, technical support, distributors, and channel partners
• Organize online and offline product training sessions (theoretical & hands-on)
• Support regional channel activation programs and customer engagements
• Product Pricing
• Contribute to pricing strategies and pricing models tailored to the Western European market
• Product Performance & Business Analysis
• Analyze sales data, channel feedback, and market performance on a regular basis
• Produce product performance and business analysis reports
• Identify issues and growth opportunities, and drive improvement initiatives
• Key Account & Project Support
• Provide software product support for key customers and strategic projects in Western Europe
• Support solution design, product selection, and value positioning
• Drive standardized software product initiatives for key accounts (e.g. showroom demos, certification training)

Qualifications

• Bachelor’s degree or above; Computer Science, Communications, Automation, Electronics, or related fields preferred
• 3+ years of experience in software product management, pre-sales, or technical support within the security industry
• Strong communication and execution skills; able to work effectively in cross-cultural environments
• Willingness to travel frequently for regional training and market activities
• Strong market insight, data analysis, and cross-functional collaboration skills
• Fluent English as a working language; German, Spanish, or other Western European languages are a strong plus