SEO Specialist

Chez Roche, vous pouvez être vous-même et être apprécié pour les qualités uniques que vous apportez. Notre culture encourage l'expression personnelle, le dialogue ouvert et les connexions authentiques, où vous êtes valorisé, accepté et respecté pour ce que vous êtes, vous permettant de prospérer tant personnellement que professionnellement. Voici comment nous visons à prévenir, arrêter et guérir les maladies et à garantir à chacun l'accès aux soins de santé aujourd'hui et pour les générations à venir. Rejoignez Roche, où chaque voix compte.

La position

The Global Digital Hub has been established within the Roche Services & Solutions Center. Our main purpose is to strengthen Roche's digital capabilities globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting, and Creative Design.

As a member of the Global Digital Hub Team, you will work to ensure fulfillment of the Global Digital Hub's long-term outcomes and strategy, as well as excellent delivery of our various digital operations priorities. You are responsible for supporting and executing different initiatives. You work with relevant stakeholders and consult on how to develop their digital performance further and ensure they leverage the available digital tools in order to meet their overall goals.

The Opportunity:

• Support SEO execution: technical, on-page SEO, and off-page optimization, as well as have an understanding of digital & content marketing
• Research SEO keywords to use throughout the company's website and marketing materials (Keyword Research) using several tools, providing keyword variations, and grouping them in clusters
• Select, prioritize, and grade the keywords based on their value to the business and the specific project
• Prepare briefs for content creators, following the provided internal guidelines and focusing on the keywords provided in the Keyword Research (using tools such as SurferSEO and SEMrush)
• Perform and prepare SEO and organic traffic reports for websites
• Execute tests, collect & analyze data and results, identify trends and insights to achieve maximum ROI

Who you are:

• You hold a BSc/MSc degree in a related field and 2+ years of SEO experience in a similar position.
• You have good knowledge of Adobe Analytics and Google Search Console; SEO tools (Ahrefs, SEMrush, SurferSEO, Screaming Frog, etc.); Excel, Google Sheets, Smartsheet; CSS, HTML.
• Strong communication skills in English (written and spoken) are essential, additional languages a plus, based on region/customer requirements.
• You are detail-oriented, well-organized, and efficient with time management.

Inexchange, we provide you with:

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & training, the possibility of international assignments, internal position changes, and the chance to shape your own career.
• Excellent benefits: Competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching/mentoring opportunity, buddy program, team buildings, holiday party.
• Flexibility: We also support flexibility to help you find your balance. Home office is commonly available (typically 2 office days/week on average). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.
• A global, inclusive community , where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes, and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Explore what the Global Digital Hub is about.

Discover the Roche Services & Solutions Center and how we work together as a truly global team!

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Qui nous sommes

Un avenir plus sain nous pousse à innover. Ensemble, plus de 100 000 employés à travers le monde sont dédiés à faire progresser la science et à garantir à chacun l'accès aux soins de santé aujourd'hui et pour les générations à venir. Nos efforts aboutissent à plus de 26 millions de personnes traitées avec nos médicaments et plus de 30 milliards de tests réalisés avec nos produits de Diagnostique. Nous nous encourageons mutuellement à explorer de nouvelles possibilités, à favoriser la créativité et à conserver nos grandes ambitions, afin de fournir des solutions de santé qui changent des vies et ont un impact mondial.

Construisons ensemble un avenir plus sain.

Roche est un employeur offrant l'équité en matière d'emploi.