Sales Representative - Occitanie, France

Farmina Pet Foods is a family-owned Italian company with more than 50 years of expertise in pet nutrition and a presence in more than 75 countries worldwide.

At Farmina, we go beyond nutrition. By combining nature and science, we develop high-quality nutritional solutions designed to support the health and wellbeing of pets.

Innovation, scientific research and pet health are at the heart of what we do, supported by close collaboration with universities and research institutions around the world.

Nature is our inspiration. Science our method.

As part of our continued commercial development in France, we are looking for a Sales Representative to accelerate the growth of our business across the Occitanie region.

The Role

Reporting directly to the General Manager, you will take ownership of the commercial development of your assigned territory, with responsibility for growing sales, expanding our customer base and strengthening Farmina’s presence across the region.

This is a highly field-oriented role combining business development, new customer acquisition, account management and territory development.

You will actively prospect and open new accounts while developing long-term relationships with existing customers and business partners.

The ideal candidate is commercially driven, proactive and comfortable managing a broad geographical territory with a high level of autonomy and accountability.

Key Responsibilities

Own and drive sales performance across the occitanie territory, consistently working towards sales, margin and business development targets.

Develop and grow a portfolio of customers across the assigned region.

Proactively identify, prospect and convert new business opportunities.

Open new customer accounts and expand Farmina’s regional market coverage.

Develop strong and long-term relationships with existing customers, distributors and commercial partners.

Increase sales and order volumes within the existing customer portfolio.

Understand customer needs and recommend the most appropriate Farmina products and solutions.

Negotiate commercial conditions in accordance with Farmina’s policies and procedures.

Organize and optimize customer visits, field activities and sales routes across the territory.

Ensure strong execution of commercial and marketing initiatives in the field.

Support product positioning, visibility and execution at customer level.

Deliver product presentations, training and ongoing commercial support to customers and partners.

Work closely with distributors to identify growth opportunities and improve market coverage.

Continuously monitor regional sales performance, customer trends, competitors and market dynamics.

Translate market and customer insights into concrete commercial actions and new business opportunities.

Follow up consistently on quotations, customer requests, visits and commercial actions.

Maintain accurate and timely reporting and CRM information.

Collaborate closely with Marketing, ADV and other internal teams to ensure excellent customer service and effective execution of commercial initiatives.

Take full ownership of the territory and actively contribute to Farmina’s growth and profitability in France.

The Profile We Are Looking For

We are looking for an autonomous and results-oriented sales professional who enjoys being in the field, developing a territory and building strong customer relationships.

You have:

A Bac+2 to Bac+5 degree in Sales, Business or a related field.

A minimum of 3 years of experience in a sales role, preferably within field sales.

Experience in Pet Food, pet care, FMCG, retail or a related industry.

Previous experience in the Pet Food industry is a strong advantage.

Demonstrated experience in prospecting, opening new accounts and developing customer relationships.

Experience managing a geographical sales territory.

A good understanding of retail and distribution networks.

Knowledge of the animal sector, veterinary environment and/or dog breeding is a plus.

Strong commercial acumen and proven negotiation and influencing skills.

Excellent communication, listening and relationship-building skills.

A proactive, entrepreneurial and action-oriented mindset.

Strong organizational skills and the ability to prioritize activities independently.

A results-driven approach and a strong sense of ownership.

The ability and willingness to travel frequently throughout the Occitanie region.

A valid driving licence.

Fluent French.

Professional English would be considered an advantage.

Ideally, you are already based within or close to the Occitanie region, allowing convenient access to the territory covered by the position.

What We Offer

Company health insurance.

A field-based role with significant autonomy and responsibility.

The opportunity to take ownership of and develop an important commercial territory.

The opportunity to join an international and growing Pet Food company.

The possibility to actively contribute to Farmina’s continued development in France.

Ready to Take on the Challenge?

Are you passionate about sales, customer development and the pet care industry?

Would you like to take ownership of a territory, build new business opportunities and contribute directly to Farmina’s growth in the Occitanie region?