Sales DevelopmentRepresentative

CONTEXT

Cyber

Vadis is a B2B Saa

S solution that enables large enterprises to assess the cyber risk of their suppliers and partners. As we scale up our marketing strategy and accelerate commercial growth across three strategic markets (France, United Kingdom, DACH), we are creating a permanent SDR position to structure and industrialize qualified pipeline generation.

At the core of our ABX (Account-Based Experience) framework, the SDR is the key link between Marketing and Account Executives. The role covers both the qualification of inbound leads generated by digital campaigns and events, and outbound prospecting on target accounts defined jointly with Marketing and Sales.

RESPONSIBILITIES

1. Inbound qualification\n\n

Process MQLs generated by Linked

In Ads campaigns, events and content within the timeframe defined by our lead management process

Qualify leads according to ICP criteria (company size, industry, role, project maturity)

Hand SPLs over to Account Executives with a structured briefing in Salesforce

2. Outbound prospecting\n\n

Execute multichannel sequences (email, Linked

In, phone) on ABX target accounts

Personalize outreach based on business signals, regulatory context (NIS2, DORA, etc.) and the local culture of each market

Identify and engage the right stakeholders within target accounts (CISO, Risk, Procurement, CIO)

Secure qualification meetings for Account Executives across the 3 regions

3. Coordination with Account Executives\n\n

Continuously align on priority accounts and the profile of exp