Sales Development Representative (SDR) – Demand Generation & ABM

# Sales Development Representative (SDR) – Demand Generation & ABM## Mercateam recrute !

Mercateam has proven in the last 4 years its aptitude to bring a bright answer to new big challenges faced by the industry:* an aging workforce;* a high turnover;* increasingly sophisticated and technological machines and data proliferation;which are changing the composition of the manufacturing labor force and how work gets done. As a result, manufacturers face an urgent imperative to help less experienced workers build knowledge and capabilities, and take advantage of data through collaboration.

Mercateam has built its solution hand in hand with top manufacturers to bring employees into Industry 4.0 and bridge the gap between investments made in machines and in operational workforce and its development. We have developed a Saa

S solution based on the latest technologies for mapping skills on production sites and organize know-how.

This has led to a number of other key features managed by Mercateam, including:* smart planning of work assignments under constraints;* a training module adapted to the operational workforce;* a workforce strategic planning.

Mercateam had a strong commercial track record in the last 3 years and supports over 150 industrial sites, among which LVMH, Andros, Richemond, Dior, LISI, Collins Aerospace, etc… in 12 different countries, with his 360 industrial workforce-centric solution.

Mercateam’s ambition is to become the European leader in blue-collar management over the next three years. Job Description – Junior Marketing Development Representative (MDR)*(Junior Demand Generation / Business Development)*### The Role

We are looking for a **Marketing Development Representative (MDR)** to support and scale Mercateam’s **Demand Generation** strategy.

This role sits at the crossroads of **marketing, sales development, and growth**. You will play a key role in fueling the **top of the funnel**, generating qualified opportunities, and working closely with both Sales and Marketing teams.

The position combines:* **Account-Based Marketing (ABM)*** **Multi-channel outbound prospecting (email, Linked

In, phone)*** **Event coordination with Sales*** **Growth into Accounts & New Logo strategy** **Workload split**:* **40%**: outbound calls (phone)* **60%**: organization, coordination, campaigns, and strategy---### Key Responsibilities### 1. Account-Based Marketing & Prospecting

• Work accounts end-to-end: understand their business challenges, organization, and decision-makers
• Design and execute ABM campaigns across email, Linked

In, and phone

• Personally handle outbound calls to targeted contacts to generate and qualify opportunities
• Qualify inbound and outbound leads to feed the sales pipeline### 2. Event & Sales Coordination
• Coordinate marketing actions with Sales around events (webinars, trade shows, customer events, etc.)
• Ensure events are fully leveraged to maximize demand generation
• Support event preparation, follow-up, lead qualification, and reporting### 3. Growth & New Logo Strategy
• Contribute to **Growth into Accounts** initiatives for existing customers
• Support **New Logo acquisition** strategies to open new markets and accounts
• Continuously nurture the top of the funnel with high-quality, sales-ready leads---
• A highly formative role at the heart of our growth strategy
• Close collaboration with Sales, Marketing, and leadership teams
• Fast ownership, real responsibilities, and visible business impact
• A clear career path toward senior roles in Demand Generation---## Profil recherché### Profile We’re Looking For
• Degree in business, marketing, communication, or a related field* **Recent graduate** or up to **2–3 years of experience**
• Strong curiosity and genuine interest in **Demand Generation, Growth, and B2B Saa

S**

• Comfortable on the phone, with strong communication and persuasion skills
• Well-organized, structured, and able to manage multiple initiatives in parallel
• Ambitious, with a clear desire to grow into a **Demand Generation Manager** role **Languages**:* **Fluent French*** **Professional English required**
• Any additional language is a **strong plus** and highly valued1. **Introductory Call (10 minutes)** A short call to align on expectations, motivation, availability, and overall fit with what we’re looking for.2. **Interview with the Head of Sales (30 minutes)** Discussion around sales collaboration, prospecting mindset, ABM, and how the role fits into the go-to-market strategy.3. **Interview with the Chief of Staff (30 minutes)** Focus on organization, cross-team coordination, growth mindset, and long-term potential at Mercateam.4. **Use Case** A practical exercise to assess your ability to think structurally, understand an account, and design demand generation actions.5. **Reference Call** A final reference check to validate past experiences and ways of working.
• Type de contrat : **CDI**
• Date de début : **01 février 2021**
• Lieu : **Paris**
• Expérience : **> 2 ans*** **Télétravail ponctuel autorisé**

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