Account based marketing Leader - Logiciel SaaS - CDI - H/F

Rather than relying on large-scale paid acquisition, the company’s growth strategy focuses on highly targeted ABM motions, powered by strong signals, quality content, and precise execution.

You’ll be at the forefront of this approach, working cross-functionally with Marketing and Sales to improve:

• account research and targeting
• outreach and nurturing
• data enrichment and signal activation
• funnel conversion and pipeline quality

This is an opportunity to shape how the company approaches ABM, GTM motions, and signal-based growth in a tech-forward, experimentation-driven environment.

The position

You’ll own and execute the company’s ABM and growth strategy, from account research to activation.

This includes:

• Defining and running data-driven ABM strategies targeting ICP-fit accounts
• Conducting account research (firmographics, tech stack, intent and usage signals)
• Designing and documenting GTM motions across marketing and sales touchpoints
• Translating early or weak signals into structured outreach and nurturing actions

You’ll build and operate ultra-targeted outreach campaigns (email, LinkedIn, multi-touch sequences), leveraging strong content output (ebooks, customer stories, technical content) to drive engagement.

Paid acquisition plays a supporting role:

• limited use of Google Ads and LinkedIn Ads
• mainly for retargeting and distribution support
• complementing ABM efforts rather than driving volume

A key part of the role is expanding and structuring signal detection across the ecosystem, including:

• product usage
• documentation and content
• community and developer activity
• third-party intent tools

You’ll document these signals and connect them to ABM plays and GTM actions, working closely with Developer Relations and Product Marketing to align messaging and use cases.

You’ll operate a modern GTM stack, including tools such as:

• Clay (enrichment and workflows)
• Outreach tools (e.g. Gong Engage, Heyreach)
• HubSpot (marketing automation)

You’ll ensure strong CRM hygiene and lifecycle logic, working hands-on with Salesforce (mandatory):

• field mapping
• lifecycle stages
• reporting and attribution

Your goal is to continuously improve data quality, enrichment, and consistency across the stack.

• You have 4+ years of experience in Growth Marketing, Demand Generation, or ABM in a B2B SaaS environment (Seed to Series C)
• You have strong experience with CRM management, with Salesforce as a must-have
• You’re comfortable working hands-on with HubSpot (properties, workflows, lifecycle, scoring)
• You’ve worked with a modern GTM stack and understand how to connect tools into coherent workflows
• You’re comfortable owning both strategy and execution
• You’re fluent in English (French is a plus)