Responsable Digital Experience

Requirements

• Project management including knowledge of Agile
• Technical expertise and a passion for innovation, understanding a variety of disruptive technology products and services
• Technical and business acumen to evaluate opportunities with internal and external partners
• Familiarity with the fast-moving consumer goods or related sector
• 10+ years of experience in digital marketing – including content, media and performance activation
• Proven experience in cross-channel campaign orchestration (owned, earned, paid), ideally in FMCG and/or agency
• Passion for creating experiences that move people, combining data, intelligence, with creativity & empathy
• Content strategy and planning
• In depth knowledge of online platforms and social media channels
• Understanding of creative ideas (including deployment)
• Experience managing agencies and multi-stakeholders; Project management
• Strong storytelling and communication skills
• Application of AI technology for creative and digital content
• Basic understanding of tagging and tracking
• Familiar with analytical tools and technologies
• Understanding of how to analyse and report data, draw insights, identify trends

What the job involves

• You are part of a team that experiments with cutting-edge technologies, delivering solutions revealed as a result of the testing and learnings, and developing strong partnerships to enable growth through innovation and agile methodologies
• You will implement pilot projects to drive disruptive ideas across the organization, using the learnings from these projects to inform decisions on whether to incorporate them as a portfolio project or to introduce them as a new proof of concept
• You will also get to experiment with cutting-edge technologies while at the same time building strong partnerships within the business to build a strong pipeline of ideas to pursue
• In addition, you will get to bring the outside in by building relationships with start-ups and building your knowledge of actual proof‑of‑concept cases, and scope, align, adopt and leverage technology for respective learnings and pilots
• Designs & orchestrates intelligent brand experiences that move people across paid, owned & earned touchpoints, leveraging data, creativity and technology
• Member of the France CX Team, reporting to the CX Lead France
• Define the holistic P.

  O.

  E Digital experience strategy to bring brand purpose to life through relevant, personalized and emotionally resonant content and set framework for digital content development (based on Global guidance)
• Collaborate with Brand, CX teams & agencies to design seamless consumer journeys that connect P.

  O.

  E experiences
• Continuously learn from consumer data and feedback loops to optimize in real time & enhance brand relevance
• Perform audits on digital content to ensure it aligns with brand guidelines for voice, optimisation and suitability
• Develop an always‑on content calendar for owned channels to create short and long‑term content campaigns for different digital channels (aligned with overall brand plan – Brand owns campaign content calendar and overall brand equity etc.)
• Educate Brand team on digital content creation capabilities and best fit for platforms
• Input into tagging / tracking requirements, secure campaigns redirection and landing pages
• Manage agencies to: Update / edit the owned & earned ecosystem (e.g. owned websites) so it contains the “right” information e.g. content; campaigns
• Establish Influencer & Creator strategy for France, brands – inc. defining & sharing best practices
• Deliver influencer marketing (PR, organic social, paid media) programmes
• Activate micro influencers/creators & build authentic relationship to amplify brand experiences th empathy & storytelling
• Connect Influencer performance metrics to Brand impact (engagement, advocacy, sentiment, conversion)
• Ensure that France leverages the Digital Asset Management (DAM) and the internal Gen AI systems and tools to automate creative adaptations mainly for Owned & Earned channels, enabling adaptative storytelling along the consumer journey
• Establish KPIs aligned with brand equity, engagement, performance and business outcomes
• Provide input into monetization analysis for owned and earned channels (e.g. data and metrics)
• Provide the data and business context to inform Marketing Mix Modelling (MMM) analysis for ROI modelling – when relevant
• Track, measure and report / share on media channels, website and campaign performance (inc. data collection, direct messaging, social media, and adherence to local taxonomy)
• Performance measurement and content monitoring of social / influencer marketing
• Use social listening to understand reactions and engagement in our campaigns, and to inform future content creation (work with Brand team). Connect performance insights to emotional impact (engagement, advocacy, sentiment)
• Deliver SEO & GEO/Discoverability insights
• Brand Marketing: understand brand values and brand strategy to set the right tone and reach the right consumers
• Work closely with CX Teams to embed the CX Purpose into all strategies and ensure alignment with the Consumer Digital Strategy (Data, Gen AI, Social)
• Collaborate with Consumer Data Activation and I&A to leverage holistic insights to drive continuous optimization of content and site strategy