Career Opportunities: Internship - ESTEE LAUDER EMEA SOCIAL MEDIA & COMMUNICATIONS (19947)
Description
We are seeking an intern to support the social media and communications efforts in the EMEA (Europe, Middle East, Africa, India) region for Estee Lauder brand. This role is crucial in amplifying our brand's presence and engagement across various social media platforms and communication channels, with a focus on Tik
Tok acceleration & agency partnerships. The intern will contribute to improve brand awareness and desirability by optimizing the consumer journey focusing on social media and earned media channels (influence, PR-EPR and events).
Key Responsibilities:
Go-To-Market Campaign: contribute to creative BIG IDEA ideation & strategy building for brand important campaigns from Earned & Owned media lens to EMEA markets;
Social Agency Partnership & Tik
Tok Acceleration: support the development and execution of social piece for brand campaigns and activations in partnership with regional social agencies; contribute to Tik
Tok Acceleration and coordinate with internal teams and agency partners to share social strategy, creator briefing, product seeding, content validation & results monitoring.
Competitor Review & Social Performance Monitoring/Reporting: keep an eye for competitors; DATA person in the consumer marketing team - track and analyze social media performance metrics, with a specific focus on Tik
Tok, META, Google Search for each campaign launch, and provide insights and recommendations for optimization.
Communications: support on Press outreach, event ideas & guideline cascading with EMEA markets and facilitate the process of communication in between Global (based in New York) – EMEA headquarter (Paris) – Local Markets (affiliates); contribute to internal communications by sharing out brand information within the company & organizing employee events
Main Tasks:
Go-To-Market Campaign: Support on consumer insight data collection &