Regional Marketing Specialist - France

Your main responsibilities:

Strategy, planning and budget management

• Define and execute the regional marketing strategy in close collaboration with the sales team, aligned with company, global and regional growth objectives.
• Identify go-to-market strategies for different channels or business segments.
• Oversee and manage the regional marketing budget and P&L.
• Track, measure, and analyze marketing performance (own and competitor’s) to identify insights and continuously optimize initiatives.

Trade activation

• Develop and implement the regional product launch plans, working closely with the regional sales team, and other relevant stakeholders.
• Establish marketing promotional plans (sell-in, sell-out, sales incentives and loyalty actions), considering strategic product and segment priorities.
• Analyze key product and customer performance reports.
• Identify and deploy opportunities to enhance brand visibility at the point of sale.

Communication, events & regional brand activation

• Plan and organize regional events to drive engagement and awareness such as trade shows, customer events, training sessions or partnership events.
• Develop and oversee the execution of the regional PR and media plan, including the implementation of digital marketing initiatives.
• Identify and activate distributor communication channels as part of the regional communication plan.
• Coordinate the content strategy for the regional country website.
• If applicable, identify opportunities for local partnerships, complementary to global partnerships agreements. Manage and activate these local partnerships ensuring maximum impact/awareness in the market.
• Continuously track and analyze market activities to identify best practices for regional brand-building and lead generation.
• Support internal and external sales teams in targeted marketing strategies to drive lead generation and prospect conversion.
• Define the right set of marketing and product collaterals to increase distributors and sales representatives’ knowledge.

As a Regional Marketing Specialist, you combine a strategic mindset with a hands‑on approach to drive regional growth and strengthen our market presence. You are passionate about marketing activation, enjoy working closely with sales teams, and know how to translate business objectives into impactful marketing initiatives.

You thrive in a dynamic international environment, take ownership of your projects, and build strong relationships with both internal and external stakeholders.

Additionally, you bring:

• 3-5 years of experience in B2B marketing roles.
• Experience in automotive aftermarket is a plus.
• Proven ability to work closely with sales teams in a customer‑facing role.
• Analytical mindset combined with hands‑on execution capabilities.
• Strong communication and stakeholder management skills.
• Able to work autonomously in a dynamic, international environment.
• Fluent in French and English. Additional EU languages are a plus.
• Willingness to travel within the region (France, approximately 25%)
• You are based in FRANCE = must-have.

We offer you:

• a varied and challenging role within a dynamic company, with ambitious projects on the horizon;
• a family atmosphere with a diverse and international team of more than 350 specialists;
• an organization where there is room for initiative and creativity, a culture known for collaboration & collegiality;
• a solid training and support with personal development at the core;
• a competitive remuneration package, including a motivational performance bonus plan.