Public Relations Manager

This role is responsible for leading local PR strategy and execution across European markets, with a strong focus on media relations, brand communications, and influencer/KOL engagement .

The ideal candidate will have hands‑on experience managing press relationships, PR agencies, and integrated communication campaigns within a fast‑paced, international environment.

Key Responsibilities

• Develop and execute local PR strategy aligned with global brand positioning
• Build and maintain strong relationships with local media, editors, and journalists
• Lead media outreach, press releases, product reviews, and editorial placement
• Manage PR agencies and external partners, ensuring high-quality and consistent deliverables
• Drive influencer and KOL collaborations from identification to execution and reporting
• Support product launches and key campaigns through PR storytelling and media amplification
• Monitor media coverage, brand sentiment, and PR performance, providing actionable insights
• Ensure messaging consistency while tailoring communications to local cultural and market needs
• Collaborate closely with global brand, content, and social teams

Qualifications

• Bachelor’s degree or above in Public Relations, Communications, Marketing, or related field
• 4–8 years of experience in PR, media relations, or brand communications, preferably in consumer branding
• Strong understanding of local media landscape in Europe
• Proven experience working with PR agencies and managing media relationships
• Experience in influencer / KOL marketing is strongly preferred
• Excellent written and verbal communication skills
• Ability to work in a fast‑paced, cross‑cultural environment
• Fluent in English; additional European languages are a strong plus