Product Marketing Manager - Italy

What you'll own

Reporting to our Marketing Manager and working closely with our Italian sales team, the Italian Field Marketing, Product Manager and the broader Marketing & Ops team, you will be responsible for making Doctrine perceived as the leading legal AI platform in Italy.

Your core scope covers:

• Go-to-Market: Build and execute all GTM collateral for Italian product launches: product emails, visuals, LinkedIn campaigns, webinars, in-product communications, ads.
• Positioning & Messaging: Translate perceived value from Italian clients' perspective into the Italian website, customer testimonials, landing pages, and brochures.
• Product Enablement: Work with the global sales enablement manager to develop and update sales tools (pitch decks, demo flows, objection handling, battlecards), co‑run product training sessions for the Italian sales team, and close the feedback loop on the commercial playbook.
• Market Intelligence: Become the go‑to expert on the Italian legal market: competitors, personas, buying dynamics. Own the creation and maintenance of Italian battlecards and personas, and synthesize market signals into actionable insight for product and sales teams.
• User Education: Collaborate with Product and Growth to ensure Italian users adopt and activate the full range of Doctrine's features through targeted campaigns and in‑app actions.
• Performance: Define what a successful Italian launch looks like, track results, iterate, and maximize the impact of everything you ship.

What we’re looking for

• Native or bilingual Italian: this is essential to everything in this role.
• A proven first experience as a Field marketer, PMM or Product Marketer, ideally in B2B SaaS.
• Comfort working in English and Italian across multiple teams and stakeholders; you enjoy coordinating complex, multi‑stakeholder projects.
• AI is part of your toolkit, not a bonus skill. You are comfortable using AI tools as a natural extension of your workflow.
• You understand the big picture before you can do good work and can translate that big picture into sharp, actionable copy.
• You are a natural storyteller: you can make complex concepts accessible, write with conviction, and are not afraid to take the mic in front of large audiences.
• You thrive in ambiguous, fast‑changing international environments.
• You are willing to roll up your sleeves: this role ships things, it doesn't just strategize.
• You bring creative, unconventional ideas to the table.

Benefits

• Flexible remote work policy, allowing up to three days of remote work per week.
• Flexible leave policy.
• Real internal mobility opportunities.
• Regular team events.
• Annual training budget of €750 for any role‑related training, plus team‑wide and company‑wide training sessions.
• Gym subscription for sports and wellness activities.
• Free access to a mental health support platform, including up to six individual sessions per year.
• Health insurance with Alan.
• Meal vouchers and sustainable mobility allowance (€66.60 per month).
• Discounts and perks via our Works Council on the Happypal platform.
• Brand new Apple equipment.

Diversity & Inclusion

All our roles are open to people with disabilities. Feel free to bring it up at any point during the process.