Product Marketing Italy

Our Mission

At Doctrine, we're building Europe's leading legal AI platform. Law shouldn't be slowed down by repetitive tasks; it should be augmented by a specialised AI designed to understand, analyse and produce legal reasoning at the highest standard. We aim to help legal professionals work with greater reliability, efficiency and peace of mind through a single, comprehensive and secure platform.

The Context

Doctrine has achieved 50% annual growth over the last four years and has become the market leader in AI‑powered legal research in France. We expanded into Italy (2024), Germany (2025), and in 2026 acquired Maïté, the Spanish legal AI champion. Our Sales, Marketing & Ops teams are operating at full speed across multiple markets with increasingly ambitious launches.

Why this role exists

Doctrine's international expansion is accelerating. As we scale across Italy, Germany, and Spain, the opportunity is clear: build a genuinely local presence in each market. This role is to own the Italian market, turning market knowledge into sharp positioning, clear narratives, and confident product advocacy.

What you’ll own

• Go-to‑Market: Build and execute all GTM collateral for Italian product launches: product emails, visuals, LinkedIn campaigns, webinars, in‑product communications, and ads.
• Positioning & Messaging: Understand perceived value from Italian clients and translate that into the Italian website, customer testimonials, landing pages, and brochures.
• Product Enablement: Work with global sales enablement to develop and update sales tools (pitch decks, demo flows, objection handling, battlecards). Co‑run product training sessions and close the feedback loop on the commercial playbook.
• Market Intelligence: Be the go‑to expert on the Italian legal market: competitors, personas, buying dynamics. Own the creation and maintenance of Italian battlecards and personas, and synthesize market signals into actionable insight.
• User Education: Ensure Italian users adopt and activate Doctrine’s full range of features through targeted campaigns and in‑app actions.
• Performance: Define what a successful German launch looks like, track and iterate on impact, and maximize outcomes of delivered initiatives.

Qualifications

• Native or bilingual Italian – essential.
• Proven experience as a Field Marketer, PMM or Product Marketer, ideally in B2B SaaS.
• Comfort working in English and Italian across multiple teams and stakeholders; enjoyment of coordinating complex, multi‑stakeholder projects.
• AI proficiency; comfortable using AI tools as an integral part of workflow.
• Ability to understand the big picture and translate it into actionable copy.
• Natural storyteller; writes with conviction and can present to large audiences.
• Thrives in ambiguous, fast‑changing international environments.
• Hands‑on mindset – this role ships things, it doesn’t just strategise.
• Creative and unconventional idea generator.

Benefits

• Flexible remote work policy – up to three days per week.
• Flexible leave policy.
• Real internal mobility opportunities.
• Regular team events.
• Annual €750 training budget for any role‑related training, plus team‑wide and company‑wide workshops.
• Gymlib subscription for sports and wellness.
• Free access to Moka.care mental health platform – up to six individual sessions per year.
• Health insurance with Alan.
• Swile card for meal vouchers and sustainable mobility allowance (€66.60/month).
• Discounts and perks via the Works Council on the Happypal platform.
• Brand new Apple equipment.

Diversity & Inclusion

All roles are open to people with disabilities. Feel free to bring it up during the hiring process. We are committed to making adjustments to ensure a working environment that works for everyone.