Product Marketing Manager - Growth & Adoption

Product Marketing Manager – Growth & Adoption (France)

This high-impact Product Marketing role focuses on driving adoption, expansion, and long-term value across a fast-growing SaaS product suite in the healthcare technology space. The role sits at the intersection of Product, Marketing, Sales, and Finance, shaping how customers discover, evaluate, and grow with the platform. It is central to defining pricing, packaging, and positioning strategies that reduce friction and accelerate value realization, translating market and customer insights into clear go-to-market strategies that improve activation and retention across multiple European markets.

Accountabilities

• Own product adoption strategy across markets and customer segments, focusing on new acquisition, expansion, retention, and overall usage growth.
• Shape pricing, packaging, and bundling strategies to reduce friction and create clear, compelling upgrade paths across the product ecosystem.
• Define positioning and value propositions tailored to different customer profiles, ensuring relevance across diverse European markets.
• Translate customer insights, win/loss data, and usage analytics into actionable go-to-market improvements.
• Partner with regional Sales, Customer Success, and Marketing teams to adapt strategies to local market dynamics including competition, regulation, and pricing sensitivity.
• Lead go-to-market initiatives such as product launches, pricing changes, messaging, enablement, rollout planning, and post-launch performance tracking.
• Collaborate with Product and Finance teams to develop monetisation frameworks, segmentation models, and growth opportunities.
• Track performance metrics across activation, adoption, expansion, and churn, iterating quickly based on data insights.

Requirements

• 5+ years of experience in Product Marketing, Growth, or related SaaS roles with a strong focus on adoption and expansion.
• Proven experience influencing growth through pricing, positioning, packaging, and go-to-market strategy.
• Background in competitive B2B environments such as SaaS, fintech, payments, or similar industries where differentiation is critical.
• Strong understanding of multiple European markets and the ability to navigate regional differences in customer behavior and pricing.
• Data-driven mindset with experience using analytics, research, and experimentation to guide decisions.
• Strong cross-functional influence skills, able to align Product, Sales, Finance, and regional teams without formal authority.
• Excellent communication skills with the ability to simplify complex topics into clear, actionable strategies.
• High level of ownership and ability to thrive in fast-paced, high-growth environments.

Benefits

• Competitive compensation package aligned with experience and market standards.
• Fully remote working environment with flexibility across Europe.
• Opportunity to work in a fast-growing global SaaS company shaping digital healthcare.
• Strong focus on learning, development, and career growth opportunities.
• Access to modern tools and resources to support high-impact work.
• Inclusive, international team culture with frequent collaboration and company-wide events.
• Meaningful work contributing to improved healthcare delivery at scale.